The cooperation programme with the American Cable News Network (CNN) in 2017-2018 with a total cost of 2 million USD is an example, which aims to build Hanoi’s tourism brand across the globe and invite foreign investors to develop tourism products in the city.
Hanoi’s tourism sector is an active member of the Council for Promotion of Tourism in Asia (CPAT) and the Tourism Promotion Organisation for Asian-Pacific Cities (TPO), he added. In recent years, Hanoi has worked with diplomatic representative agencies along with global organisations in the city and Vietnamese embassies while cooperating with airlines and foreign travel companies to develop the tourism market, he noted.
The development has transformed economic structures and created job opportunities. It also has improved living standards, global integration and the Capital's image.
According to Nguyen Van Tuan, the Vietnam National Administration of Tourism’s General Director, Hanoi possesses many tourism resources that make it a high quality destination. There are two options for Hanoi’s tourism development: creating new products and renovating the old ones.
In creating new products, the city has attracted many investors to launch large-scale tourism projects. However, to refresh available products like the old quarter, Sword Lake or cultural heritage sites, the tourism sector needs to improve their quality by investing in infrastructure and human resources.
