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Hanoi’s 2025 Vietnamese Goods Week empowers domestic brands, offers high-quality products

Hanoi's 2025 Vietnamese Goods Week bridges production and consumption, while linking businesses and consumers.

THE HANOI TIMES — The 2025 Vietnamese Goods Week is showcasing the strong footprint of 80 local producers in the domestic market across the country with 90 booths.

The event, which is now underway in Hanoi's Son Tay Ward, features a wide range of goods, including consumer products, industrial items, handicrafts, farm and fishery produce, One Commune One Product (OCOP)-certified goods, and others.

A booth displaying regional products at the Hanoi 2025 Vietnamese Goods Week. Photo: Hoai Nam/The Hanoi Times

Nguyen Xuan Thanh, Director of Van Long International Import-Export Investment Co Ltd in the northern province of Tuyen Quang, said that the event promotes local Shan Tuyet tea to Hanoi consumers.

He hoped that there will be more editions of the Vietnamese Goods Week to help local agricultural producers gain wider market access and secure direct distribution channels in the capital.

According to Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, the goods week gives firms a chance to display their products and strengthen brands.

The week-long fair is also a place where producers stimulate consumption and provide high-quality Vietnamese goods to the market, while buyers may enjoy promotional programs and try out some of the best Vietnamese merchandises, he said.

Through the event, enterprises should be able to ensure sufficient supply, product quality, attractive promotions, and compliance with trade practices, the Hanoi trade and industry deputy director added.

The Hanoi 2025 Vietnamese Goods Week is part of the city’s plan to implement the national campaign “Vietnamese People Give Priority to Using Vietnamese Goods Vietnamese Goods". It will runs until the end of September 2.

Since the beginning of the year, the Hanoi Department of Industry and Trade has stimulated production, accelerated public investment disbursement and boosted growth.

From January to July-end, Hanoi’s total retail sales of goods and consumer services were estimated to increase by 12% on-year to reach VND531 trillion (US$20 billion) with retail sales accounting for 63.4%.

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