Helping consumers in Hanoi to access premium Vietnamese products

As the forerunner of the "Vietnamese people prefer to use Vietnamese products" campaign, Hanoi has been on a mission for the past 15 years to make top-quality Vietnamese products known to a wider range of consumers. Pham Anh Tuan, Vice Chairman of the Hanoi Committee of the Vietnamese Fatherland Front, shared his insights on this initiative with Hanoimoi Newspaper.

What are the remarkable results that Hanoi has achieved as a front-runner in this nationwide campaign?

Local consumers at the "Proud of Vietnamese Specialties" festival last month. Photo: Hanoimoi Newspaper

After 15 years of dedicated efforts, the Steering Committee at all levels and sectors and various organizations have implemented comprehensive communication strategies using innovative and effective methods. They've also launched a series of activities to educate consumers about Vietnamese goods, foster regional partnerships, and improve supply-demand links between Hanoi and other provinces.

These initiatives have significantly boosted domestic consumption, streamlined production and business operations, and spurred the growth of Vietnamese enterprises, all of which have contributed to the vibrant development of the capital.

Through this campaign, consumer rights have been put at the center, and enterprises have received important support from the mechanisms and policies of the city. Many Vietnamese products promoted through this initiative have become familiar and trusted by consumers.

However, despite these successes, challenges remain in the delivery of the campaign within the city. The political landscape and Hanoi's consumers have yet to fully grasp the significance and importance of this initiative.

Moreover, the quality, design and price of many Vietnamese goods still lag behind consumer expectations.

The persistent problems of counterfeit and substandard products that fail to meet safety standards have raised concerns and adversely affected people's livelihoods as well as domestic production and business activities.

How effective is the campaign in engaging local citizens?

In keeping with the City Steering Committee's strategic plan, local district and city committees enthusiastically promote the campaign each year. They engage officials, Party members, civil servants, union members, and various community groups through a vibrant array of communication methods, ranging from mass media, eye-catching leaflets, posters, banners, and slogans to interactive discussion forums, workshops, and training sessions.

This dynamic outreach has significantly raised awareness of the campaign's goals and benefits among officials, party members, and the public.

In addition, district committees have partnered with ministries, agencies, and businesses to organize Vietnamese goods fairs, markets, and seasonal flower festivals. They've even shipped Vietnamese products to rural and remote areas, which is a good initiative.

They work with local authorities to help businesses identify prime sales locations, making it easier for consumers to try and buy Vietnamese goods.

These efforts also include supporting trade infrastructure and creating collective brands for traditional local products.

Thanks to the enthusiastic involvement of the local steering committee, the campaign's powerful reach has boosted consumer confidence and sparked a growing trend in favor of Vietnamese products.

This, in turn, stimulates production and business growth, enhances the quality of goods and services, and stabilizes market prices.

Together, these efforts support the Party and the State in controlling inflation, improving the quality of life for citizens, and successfully achieving the city's economic and social development goals.

For the campaign "Vietnamese people prefer to use Vietnamese products", what solutions will the city implement?

Pham Anh Tuan, Vice Chairman of the Vietnam Fatherland Front - Hanoi, speaks at a recent seminar organized by the Economic & Urban Newspaper. Photo: The Hanoi Times

To enhance the effectiveness of the "Vietnamese people prefer to use Vietnamese products" campaign and ensure that consumers are aware of and support local products, the city is preparing to roll out several innovative strategies. The city's steering committee is committed to creating and delivering a dynamic work plan that aligns with the capital's policy goals and focuses on five key initiatives.

First, we want to step up our information and communication efforts to help government agencies, political and social organizations, businesses, and the general public understand the purpose and importance of the campaign in today's context.

Second, we will work with the city's People's Committee to strengthen dialogue and address challenges facing businesses. This includes implementing policies to encourage domestic production and consumption, while streamlining administrative procedures to facilitate business growth.

Third, we plan to work with relevant authorities to organize engaging activities that help businesses stabilize production, effectively promote and showcase their products, develop robust distribution networks, and stimulate local demand.

Fourth, the Steering Committee will instruct relevant units to innovate and strengthen market supervision to ensure prompt detection and strict action against those who unfairly benefit from government incentives or are involved in trafficking, counterfeiting or selling substandard and unsafe products.

Fifth, we will continue the popular "Vietnamese people prefer to use Vietnamese products" program, introducing new elements to highlight quality products and motivate enterprises to improve their offerings to meet consumer expectations.

The Steering Committee emphasizes that the core mission remains focused on celebrating quality Vietnamese products, connecting supply and demand, and bringing these exceptional goods closer to consumers.

Thank you very much!