Tadashi Yamaguchi from the Japan Association of Travel Agents (JATA) said at a workshop held on September 12 in the city that the tourism products on offer were often uninteresting.
"The city's tourism sector needs to carry out various stimulation and discount programmes as well as cooperate with other localities to diversify products," he said.
He said that HCM City could create more tourism products by working with Cai Be, My Tho, Phan Thiet, Phu Quoc, Con Dao and central localities.
The HCM City-Siem Reap tour, the most popular tour for Japanese tourists, has seen a fall in the number of bookings.
Vietnam welcomed nearly 500,000 Japanese tourists in the first eight months of the year, a year-on-year increase of 5.6%, according to Le Tuan Anh, deputy director of Vietnam National Administration of Tourism's Tourism Marketing Department.
The workshop was part of the 10th International Travel Expo HCM City that closed on September 13.
More than 300,000 Japanese tourists visit HCM City every year.
The HCM City-Siem Reap tour, the most popular tour for Japanese tourists, has seen a fall in the number of bookings.
Vietnam welcomed nearly 500,000 Japanese tourists in the first eight months of the year, a year-on-year increase of 5.6%, according to Le Tuan Anh, deputy director of Vietnam National Administration of Tourism's Tourism Marketing Department.
The workshop was part of the 10th International Travel Expo HCM City that closed on September 13.
More than 300,000 Japanese tourists visit HCM City every year.
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