The relationship between the press and businesses is a win-win one that if further strengthened would contribute positively to Vietnam’s socio-economic development, especially in the time of the Covid-19 pandemic.
| Overview of the conference on enterprises' efforts against the pandemic held by Kinh te & Do thi Newspaper. Photo: Thanh Hai |
General Director of Garment 10 Than Duc Viet: Credible source of information
For Garment 10, the press is a reliable source of information during Vietnam’s process of global economic integration. The relation between the press and enterprises has played a big part in helping the latter’s development in particular, and the country in general.
More importantly, the press also serves as the bridge between the business community and authorities, as the Government could learn about concerns and recommendations from enterprises via the means of communication for greater efficiency in State governance.
The press for many years has also been the link between the businesses, including Garment 10, and customers. As such, we could better understand the market demand and customer behavior.
Through the media, we have a credible platform to convey our messages on products and services to customers. The acknowledgment of the press on The Garment 10’s business result has motivated the company to continue moving forward.
During this difficult period, it is the press that has spread positive values among the business community and helped us overcome the Covid-19 pandemic.
Since the first Covid-19 emergence, the fact that many studies revealed the high public trust for the government in this fight has partly been thanks to the contribution from media outlets with timely and comprehensive information on the Covid-19 prevention and control.
I look forward to greater contribution from the press in improving the business environment and strengthening the linkage between the state and enterprises. This would help create a fair and transparent environment for all enterprises to grow, in turn contributing to Vietnam’s development.
Marketing Director of SUNHOUSE Group Le Tung: Spreading message of “vaccine” for enterprises
From a broader perspective, a healthy relationship between enterprises and the press would facilitate socio-economic growth. Enterprises voicing their opinions through the press to correct social-business issues would not only help improve the business environment but also promote their brands.
Such relations have once again been affirmed during a previous conference held by Kinh te & Do thi (Economic & Urban) Newspaper and the Hanoi Association of Small and Medium Enterprises (Hanoisme) that discussed measures for enterprises to overcome the pandemic.
In this event, speakers mentioned the “vaccine” for enterprises, which shows the urgent need for enterprises to have access to Covid-19 vaccines, as well as the willingness of the businesses in joining hands with the government to fight off the pandemic.
With the support of technologies, three main factors for the press in this modern world are speed, accuracy, and humanity. While the news is updated in a matter of seconds, for me, digital transformation is an inevitable trend for the press.
The rapid growth of social networks has brought along false and controversial information that could destabilize society, the press should maintain its role as a verifiable and reliable source of information for the public.
Vice General Director of the Hanoi Trade Corporation (Hapro) Do Tue Tam: Press is key for enterprises
The press helps promote Hapro brand as a major retailer in the city among customers. Amid serious Covid-19 situation, the BRG Group’s supermarket chains including Hapro Food, Hapro mart, Intimex, Seika Mart, and Fuji Mart are supporting farmers distribute their farm produce and provide basic necessities for the market during the period the country adopted social-distancing measures.
It is the press that has been instrumental in bringing this meaningful message to readers and provides them a better understanding of enterprises’ operations. From this base, the BRG Hapro brand becomes widely recognized among the customers and local authorities.
In addition to providing timely and accurate information, the press has promoted good business practices and criticized those violating the laws, engaging in trade frauds, or cheating customers.
The relation between the press and enterprises is necessary as we need credible information from the press, especially new policies and supporting programs from the government during this difficult business environment.
Vice General Director of Hanoi Tourism Company Nguyen Thi Van: Press helps promote tourism
The Kinh te & Do thi Newspaper has been supporting the Hanoi Tourism Company in promoting tourism in the post-pandemic period, including the “Vietnamese travel Vietnam” campaign. The newspaper has been providing positive and detailed information on sales programs and services to readers, especially views from experts on issues of the tourism sector so that they can be assured of traveling during the pandemic.
Besides, State agencies have also been aware of the difficulties of the sector via the press, in turn supporting programs are providing on time.
The press and tourism have a common goal of promoting the image of the country and localities for socio-economic development. Meanwhile, we could better understand the preference of tourists and the market from news and articles to better serve our target customers.
I expect the press to continue accomplishing its role as the bridge among the state, businesses, and readers in the interest of all.
