The Vietnam Embassy sponsored an international marketing seminar in Mexico City, providing an opportunity to discuss ways it could assist Latin American businesses in promoting investment and inbound tourism to Vietnam.
Speaking at the seminar, Vietnam Ambassador Le Linh Lan highlighted the status of the Trans Pacific Partnership (TPP) negotiations noting that 2015 marks the 40th anniversary of diplomatic ties. Lan said it would be fitting if the agreement could be signed on the occasion.
The two-way trade turnover surpassed US$1.8 billion this year, Lan said, adding that this represents a ten-fold increase over the past decade, yet the two nations have barely scratched the surface of their potential.
During the seminar, representatives from the Association of Professional Promotion of Mexico (AMPPRO) and other businesses spoke highly of Vietnam’s socio-economic achievements over the years, the Vietnamese people’s talent and creativity as well as the country’s beautiful landscapes and unique culture.
The representatives said the gap between the nations in distance and in cultural understanding are the biggest hindrances for Mexican businesses optimally realizing trade and investment opportunities.
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