The program aims at promoting trade and investment activities between Italy and Vietnam.
“True Italian Taste”, a project promoting Italian cuisine, was held on June 3 in Ho Chi Minh City, marking its first activity of the year on the Italian pasta, with the aim of promoting trade and investment between Italy and Vietnam, according to the Italian Chamber of Commerce in Vietnam (ICHAM).
True Italian Taste, a project promoting Italian cuisine held on June 3. Photo: ICHAM |
Prior to the event, the ICHAM in collaboration with the Italian Embassy in Vietnam held on June 1 a press conference introducing the program “True Italian Taste”, with the attendance of ICHAM Chairman Michele D'Ercole, Italian Ambassador Antonio Alessandro, and Brand Ambassador of True Italian Taste – former Miss Vietnam Ngoc Han.
True Italian Taste is a national culinary promotion project that has been operating in 40 countries and territories since 2018. In line with four main activities of the project during the year in Vietnam, the True Italian Taste provided food-bloggers and food-lovers who are avid of Italian cuisine with the huge knowledge about the world of the famous Italian pasta.
Through the event, food importers and distributors, hotels, restaurants & catering businesses (Horeca) and customers learned to distinguish between an authentic and an Italian - like dish of pasta.
“Customers could make a more reasonable choice and use authentic Italian product instead of falling into the “Italian sounding” trap - a method in which foreign producers take advantage of the Italian-like phrases to name the brand, causing confusion among consumers about its origin and hence, increase the product sales,” said Pham Hoang Hai, executive director of the ICHAM.
Italian Ambassador to Vietnam Antonio Alessandro shared about the origin of pasta: “Being an Italian traditional cuisine, pasta has been enjoyed by all food lovers around the world, and become the world's most favorite food (according to Oxfam’s survey). However, legitimate sources of information could not always reach the customers.”
In the first four months of 2020, Vietnam’s export turnover to Italy reached US$914.4 million while imports reached US$505 million, according to the General Department of Vietnam Customs.
In 2019, trade turnover between Italy and Vietnam totaled US$5.34 billion, of which export turnover to Italy stood at US$3.44 billion and import turnover was US$1.9 billion.
Other News
- Changes needed for PDP VIII to ensure viable power supply: Trade Ministry
- Vietnam Gov’t approves pilot smart border gate project with China
- Hanoi aims to speed up e-commerce industry
- Provincial leaders responsible for combating IUU fishing: PM
- PM urges tightening of imports via e-commerce activities
- Vietnam set for 6.1% GDP growth in 2024: WB
- Vietnam needs strong business community: Party chief
- Vietnam's tax authorities to scrutinize all livestream sellers
- Tasting Californian peaches and nectarines in Hanoi, Ho Chi Minh City
- Samsung plans to boost renewable energy adoption in Vietnam
Trending
-
Vietnam seeks to boost labor exports to Russia
-
Vietnam news in brief - September 10
-
Hanoi urges actions to respond to major flooding
-
Vietnamese spirit weathering adversity: Compassion shines through typhoon Yagi
-
Super typhoon Yagi weakens to tropical depression: Heavy rain, flooding, landslides expected
-
Typhoon Yagi inflicts severe damage to Northern power infrastructure
-
Green consumption for sustainable development in Hanoi businesses
-
Vietnam seeks further contributions from overseas Vietnamese
-
Patriotism: The tranquil and steady devotion of a lifetime