The five-day event attracted tens of thousands of travel agencies and tourism companies from 189 countries worldwide, to exhibit and promote their traditional tourism packages and products.
International Congress Center, Messe Berlin (ICC Berlin) Director Christian Goke said ITB reflects the importance of the world’s tourism industry and is an ideal forum for travel agencies to approach trends and gain information to penetrate new markets.
The fair has focused on organising forums to develop tourism and attract tourists from websites.
According to the organising board, European travel companies accounted for nearly 75% of the fair participants while those from Australia and the Asia-Pacific made up just over 13%. The remaining percentage was from American and the Middle East region.
This year’s fair is expected to attract approximately 170,000 officials, entrepreneurs and visitors.
