At least 44% of Vietnamese consumers being surveyed by Nielsen Vietnam said that they will spend more on travelling, especially going abroad, after paying essential living expenses.
This figure has been increased more from previous quarter, according to Nielsen Vietnam’s survey, released in January 2018.
Idle money of Vietnamese consumers is also spent on new clothes, technology products, external entertainment services and houses repairment, etc. Thus, along with tendency of saving money, Vietnamese consumers are also willing to pay more to upgrade their life quality.
In the meantime, replying about items the customers want to cut down, the majority said that they prefer to ease on expense of external entertainment services, new clothes, electricity, gas, and put off upgrading technology equipment, etc. Spending on tourism is still a preference which the majority don’t want to cut down.
According to Nguyen Huong Quynh, Director-General of Nielsen Vietnam, the outcome shows that Vietnamese consumers aspire to a better life, which they are step by step building a solid foundation for at the moment.
According to statistics from the Vietnam Tourism Association, 6.5 million Vietnamese people toured overseas in 2016, up 15% compared to 2015, and spent US$7-8 billion there. Their favorite destinations include China, Thailand, Singapore, South Korea and Japan.
Tourism experts said that increasing income with strong development of the Internet and social networks have recently stimulated the demand for tourism of Vietnamese.
This development has made the information about destinations, guide, booking, airline ticket purchase, etc. become easier to approach than ever. According to Nielsen’s report, Vietnamese consumer confidence index continues to show optimism and confidence throughout 2017. This homogeneous trend is the outcome of optimism about personal financial viability as well as the level of Vietnamese’ spending willingness.
Besides, the positive growth speed of the economy, the increase in foreign investment capital flows, income of households and the decrease in unemployment rate are also positive signals to make Vietnamese become more optimistic and confident.
Vietnamese spending more for travelling.
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Idle money of Vietnamese consumers is also spent on new clothes, technology products, external entertainment services and houses repairment, etc. Thus, along with tendency of saving money, Vietnamese consumers are also willing to pay more to upgrade their life quality.
In the meantime, replying about items the customers want to cut down, the majority said that they prefer to ease on expense of external entertainment services, new clothes, electricity, gas, and put off upgrading technology equipment, etc. Spending on tourism is still a preference which the majority don’t want to cut down.
According to Nguyen Huong Quynh, Director-General of Nielsen Vietnam, the outcome shows that Vietnamese consumers aspire to a better life, which they are step by step building a solid foundation for at the moment.
According to statistics from the Vietnam Tourism Association, 6.5 million Vietnamese people toured overseas in 2016, up 15% compared to 2015, and spent US$7-8 billion there. Their favorite destinations include China, Thailand, Singapore, South Korea and Japan.
Tourism experts said that increasing income with strong development of the Internet and social networks have recently stimulated the demand for tourism of Vietnamese.
This development has made the information about destinations, guide, booking, airline ticket purchase, etc. become easier to approach than ever. According to Nielsen’s report, Vietnamese consumer confidence index continues to show optimism and confidence throughout 2017. This homogeneous trend is the outcome of optimism about personal financial viability as well as the level of Vietnamese’ spending willingness.
Besides, the positive growth speed of the economy, the increase in foreign investment capital flows, income of households and the decrease in unemployment rate are also positive signals to make Vietnamese become more optimistic and confident.
