The Hanoitimes - Hanoi Department of Tourism held a press conference on October 6 to reveal the Hanoi Ao dai Festival 2016 with the aims to honour the capital’s cultural values and promote tourism products based on fashion.
The Hanoi Ao dai Festival 2016, themed “The Quintessence of Vietnam’s Ao Dai”, will take place from October 14 - 16 at Thang Long Imperial Citadel.
The festival will attract the participation of many fashion designers and artists as well as Hanoi lovers.
Director of the municipal Department of Tourism Do Dinh Hong speaks at the press conference.
The cultural event aims to preserve and promote Vietnam’s traditional values as well as the beauty and grace of the Ao dai (traditional Vietnamese costume for women), that has become a symbol of feminine beauty in Vietnam.
The highlight of this year's festival will be decorations of lights made of conical hats, set up both inside and outside the festival venue, creating a lively and intimate atmosphere for the visitors.
The festival will include exhibitions, art and cultural activities featuring the beauty of the Ao dai. Workshops on preserving the Ao dai’s traditional values will also be organised at the festival.
In addition, collection of past and present Ao dai will be displayed at an exhibition entitled “Hanoi’s Ao dai Festival”.
This year’s event will highlight the grace of Hanoi’s Ao dai which reflects Thang Long’s traditional features, said designer Minh Hanh. Director of the municipal Department of Tourism Do Dinh Hong said at the press conference: "The Hanoi Ao dai Festival 2016 is expected to introduce the cultural heritage of the country’s 1,000-year-old capital to both domestic visitors and international friends through its platform and various activities".
Hanoi Ao dai Festival 2016 will take place from October 14 - 16 at Thang Long Imperial Citadel.
Within the framework of the festival, a space will be specifically dedicated to displaying images and documents about the history of ao dai.
Visitors can enjoy Hanoi’s special cuisines, cyclo and motorbike parades and have their own ao dai made at the event.
Particularly, fashion and tourism enterprises will have a chance to exchange experiences and extend their collaboration with both domestic and foreign counterparts.