The event is in response to the national programme for child protection in 2011-2015 and the Action Year for children 2011.

The fair aims to create a healthy and educational entertainment site for children this summer. There will be a variety of activities to introduce educational products from both local and international publishing houses.

Education and nutrition training and consulting organisations and businesses operating in information technology and school equipment will participate in the fair.

Children will also have an opportunity to be involved in interesting activities including painting, reading stories, and talking with famous authors.