The campaign, launched in Vietnam, the Republic of Korea, and the US, lasts from July 24, 2013 to July 23, 2016.
It aims to promote the export of European meat and related products, and deepen consumer understanding of the products’ quality, flavours, and production procedures.
It offers meat importers, distributors, traders, and meat producers in Vietnam the chance to learn about the European meat production procedures and food hygiene regulations.
Vietnam imported more than 820 tonnes of fresh and frozen pork and approximately 290 tonnes of frozen beef from Europe in 2012.
