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Dec 23, 2016 / 11:48

Hanoi - CNN sign communications cooperation for promoting the Capital's image

By Anh Kiet

On December 22, the ceremony of signing a memorandum of propaganda cooperation with Cable News Network CNN (the US) in the period of 2017-2018 for promoting Hanoi`s image took place at Hanoi People`s Committee headquarters.

The signing ceremony was attended by Chairman of Hanoi People's Committee Nguyen Duc Chung, Vice Chairman of Hanoi People's Committee Ngo Van Quy, along with representatives of relevant departments of Hanoi. Representative of CNN Ms. Sunita Rajan - Senior Vice President for Asia - Pacific region, Ms. Stacey Rabsatt - Business Director for Southeast Asia and CNN representative in Vietnam.
 
 
Chairman of Hanoi People's Committee Nguyen Duc Chung delivered the speech at the signing ceremony
Chairman of Hanoi People's Committee Nguyen Duc Chung delivered the speech at the signing ceremony
On behalf of the City People's Committee, Director of the Hanoi Department of Tourism, Mr. Do Dinh Hong has detailed information about the contents of the Memorandum of cooperation. Under the deal, the US channel will help Hanoi produce 30-second promotion videos, 3 and 5 minutes reportages, as well as a 30-minute special programme. These programmes will be broadcast across the Asia-Pacific, Europe, the Middle East, North America and South Asia. There will also be categories specifically designated for the Vietnamese capital city on cnn.com, in addition to advertising banners and stories published by CNN accounts on Facebook and Twitter; separate pages to introduce Hanoi such as "Hanoi - Vietnam's Heart", "My Hanoi" or "Hanoi in Angle" on CNN.com and posting on social networks and the banner advertisement.

Cooperation program content is coordinated for implementation, at the same time the company will have an independent research consultancy of the UK on behalf of CNN and Hanoi to conduct surveys and results, brand awareness and perception of the advertising campaign on CNN in Hanoi to ensure effectiveness in promoting the implementation process to the international community. The image of Hanoi is expected to reach 420 million families across the globe via the CNN.
 
 
Chairman of Hanoi People's Committee Nguyen Duc Chung and leaders of departments and agencies witnessed the signing ceremony in Hanoi
Chairman of Hanoi People's Committee Nguyen Duc Chung and leaders of departments and agencies witnessed the signing ceremony in Hanoi
Vice Chairman of Hanoi People's Committee Ngo Van Quy and Ms. Sunita Rajan, Senior Vice President of the Asia - Pacific region have signed a memorandum of understanding, in the presence of the Chairman of Hanoi People's Committee Nguyen Duc Chung and the participants.

Speaking at the signing ceremony, Chairman of Hanoi People's Committee Nguyen Duc Chung said this event is of great significance, is more interested in the people of Hanoi. Based on the production of content, advertising people, Hanoi's culture, the capital city will promote the content associated with the people, the country of Vietnam.
Chairman of Hanoi People's Committee Nguyen Duc Chung and CNN delegation
Chairman of Hanoi People's Committee Nguyen Duc Chung and CNN delegation

Through the signing, CNN will make the world not only a better understanding of Hanoi in particular, but Vietnam in general. Chairman of Hanoi People's Committee Nguyen Duc Chung expressed expectations, the cooperation between the Hanoi People's Committee with CNN will be taken place successfully.

An UK-based independent research company will survey and report outcomes of the communications campaign to both sides involved. Speaking at the signing ceremony, Chairman of the municipal People’s Committee Nguyen Duc Chung said the campaign will bring Hanoi closer to international viewers and potential investors, adding his belief in the final success.

Senior Vice President of Asia Pacific region, Ms. Sunita Rajan confirmed that cable news network CNN are honored to be a partner support to promote the image of Hanoi and Vietnam to international friends. Thanking for the guidance from city leaders, representing CNN is committed to actively send messages of the Capital of Vietnam to the audience of CNN all over the world.

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