The Vietnamese Goods Fair in Dong Anh Commune bings together nearly 40 businesses offering essential products at steep discounts, supporting the “Vietnamese People Prioritize Vietnamese Goods” campaign while helping workers access quality items at affordable prices.
THE HANOI TIMES — The “Vietnamese Goods Fair”, held on November 22–23 at Hanoi's Dong Anh Cultural, Information and Sports Center, attracted 51 booths from nearly 40 reputable businesses and production facilities across the capital.
The Vietnamese Goods Fair attracts a large number of workers and local residents. Photos: Kinh te & Do thi Newspaper
The event responded to the campaign “Vietnamese People Prioritize Using Vietnamese Goods” and strengthened the role of the Hanoi Labor Confederation in protecting workers’ interests and supporting the sustainable growth of Vietnamese enterprises.
The fair offered hundreds of essential, high-quality products from clothing, footwear and household appliances to electronics, food, fast-moving consumer goods and healthcare items.
All products were discounted by at least 10% compared to market prices, with many reduced by 30%-40% and accompanied by promotions and gifts.
Alongside commercial activities, the fair featured cultural performances and community exchanges, creating a lively and engaging atmosphere for residents and workers.
Nguyen Thi Thu Thuy, Vice Chairwoman of the Hanoi Labor Confederation, said: “This fair represents the shared commitment of businesses, the trade union and the city’s workforce.”
Nguyen Thi Thu Thuy, Vice Chairwoman of the Hanoi Labor Federation, visits and inspects the booths.
Through the event, the Hanoi Labor Confederation aims to help trade union members and workers access high-quality Vietnamese goods at preferential prices, easing financial pressure and improving overall welfare.
The fair also supports domestic consumption, helps enterprises overcome challenges, stabilizes production and protect jobs and incomes.
It further provides a platform for businesses to promote their brands, expand market reach and strengthen their connection with workers, among the most loyal consumers of Vietnamese products.
The capital’s trade unions have continued to prioritize worker welfare in recent years, achieving significant results.
Since early 2025, more than 900,000 trade union members and workers have received visits and gifts with total support nearing VND400 billion (US$15.2 million).
Signature programs, such as “Tet Reunion”, “Trade Union Tet Market”, “Trade Union Shelter”, “Trade Union Meal” and assistance for disadvantaged workers, have helped improve workers’ quality of life, strengthened ties with enterprises and contributed to social stability in Hanoi.
Hanoi will debut its upgraded citywide employment portal and host a specialized IT job fair on November 26, aiming to improve labor market connectivity, expand digital job-matching services, and meet rising demand for high-quality tech talent.
Vietnamese exports are thriving on global e-commerce platforms like Amazon, with sales up 300% in five years, opening new opportunities but posing competitiveness challenges.
Hanoi is intensifying communication and outreach for the “Vietnamese people prioritize using Vietnamese goods” campaign to boost consumption ahead of Tet, the country’s most important holiday.
Ho Chi Minh City launched the Vietnam International Financial Center in a major push to become a regional hub for capital markets, fintech and strategic investment.
As Lunar New Year shopping accelerates, a suburban Hanoi commune is using a consumer goods exhibition to connect local producers with residents and strengthen demand for high-quality Vietnamese products.
The launch of a Creative Design and One Commune One Product (OCOP) Promotion Center in Quoc Oai Commune marks a step toward sustainable rural economic development, connecting traditional craft village products with tourism while enhancing market access and promoting local cultural identity.
Vietnam is counting on its technology sector to power the next phase of economic growth, with business leaders committing to innovation, digitalization and green transition under newly launched emulation movements.
The programs aim to stimulate local trade and meet Tet (the Lunar New Year) shopping demand, while supporting the growth of Hanoi’s cultural industries and tourism.
Beyond its record-breaking scale, the first Spring Fair 2026 feels less like a marketplace than a cultural crossroads, where regional identities, handcrafted goods and digital ambition converge, hinting at how Vietnamese products may find new value ahead of the Lunar New Year 2026.