Hanoi National University on March 29 awarded an honorary doctorate to Professor John A. Quelch, one of the world’s top ten influential marketing experts, in honour of his outstanding contributions to marketing and to the university.
The Hanoitimes - Hanoi National University on March 29 awarded an honorary doctorate to Professor John A. Quelch, one of the world’s top ten influential marketing experts, in honour of his outstanding contributions to marketing and to the university.
Born in
The professor made his first visit to
He had met with Prime Minister Nguyen Tan Dung and Deputy Prime Minister Nguyen Thien Nhan. He also shared his experience and marketing case studies with Vietnamese executives at seminars hosted by the Vietnam Chamber of Commerce and Industry.
He was among advisors providing accurate methodology and transparent processes for rating
During the visit to
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