The event aims to promote Hanoi’s tourism potential by providing an immersive cultural experience.
THE HANOI TIMES —The Hanoi Tourism Festival 2025 is scheduled to take place from May 30 to June 1 at the Thang Long Imperial Citadel, a UNESCO World Cultural Heritage Site in Hanoi.
Visitors to Thang Long Imperial Citadel. Photo courtesy of the tourist site
This year's festival, under the theme "Experience Hanoi 2025," will feature a comprehensive program designed to honor cultural and historical heritage and showcase Hanoi's diverse destinations, products, and unique tourism services.
The festival is expected to offer locals and international tourists spaces dedicated to introducing tourist attractions, cuisine, technology, and other services.
Festival goers can engage with and enjoy various art performances, artistic parades, and cultural exchanges.
The activities within the framework of the festival are designed to attract domestic and international tourists to the capital and affirm Hanoi as a “Safe - Quality - Attractive - Friendly” tourist destination.
To promote joint tourism activities and connect Hanoi with other cities in Vietnam and abroad, the city’s top tourist attractions will offer fun and engaging activities in special exhibition and experience areas during the event.
Hanoi’s night tourism scene welcomes a new highlight with the “Tran Vu Bell” tour — a 90-minute cultural experience set at the historic Quan Thanh Temple, blending sacred rituals and live folk performances.
The capital city is steadily solidifying its reputation as a top cultural and tourist destination in the region, attracting more and more travelers from near and far.
The training course is expected to help travel firms better understand legal requirements, improve risk management and operate more sustainably in an increasingly competitive market.
With rising global interest in experiential travel, Hanoi is betting on the elegance and craftsmanship of the ao dai to tell its cultural story and draw visitors deeper into the city’s heritage
Artisans are opening their homes, redesigning workshops and turning everyday skills into immersive experiences that pull visitors into the heart of rural Vietnamese culture. What once lived quietly behind wooden doors now thrives as part of Hanoi’s most promising tourism frontier.
The project marks the 30-year anniversary of US-Vietnam relations while offering a fresh and youth-centered perspective on a milestone that has shaped both countries.
Through the lenses of talented photographers, Vietnam’s living heritage emerges in ancient dances, sacred rituals and timeless crafts captured in moments that reflect memory, identity and the nation’s soul.
From lakeside displays to Old Quarter art walks, Photo Hanoi’25 concluded with the celebration of a city where creativity flows through every street and photography serves as a bridge between cultures.