14TH NATIONAL CONGRESS OF THE COMMUNIST PARTY OF VIETNAM
Log in
Social Affairs

Japan Fashion Group Stripe acquired Vietnamese women’s apparel company NEM

NEM Vietnam is considered to have high potential for development with series of clothing stores for women across Vietnam.

This information is confirmed on the company’s website on November 08, as Stripe International – a fashion retail company from Japan will acquire the Vietnamese women’s apparel company NEM. According to the President of Stripe International Yasuharu Ishikawa, the acquisition of NEM is part of the decision to take part in Vietnam’s fashion market of the company. Stripe International is intended to expand its business in ASEAN market, in which Vietnam is an important target with high potential on population and economic growth. 
 
NEM Vietnam
NEM Vietnam is considered to have high potential for development with series of clothing stores for women across Vietnam. 
 
NEM currently owns a series of clothing sores for women across Vietnam, which is considered to be the second largest women’s apparel company in the country, with 44 stores, which are mainly located in Hanoi and Ho Chi Minh city. Previously, in order to complete the deal, Stripe International has established its branch in Vietnam on October with the name of Stripe Vietnam. The Company is based on 545 Nguyen Van Cu, Ngoc Lam, Long Bien, Hanoi with the registered capital of 175 billion VND. It is expected that Stripe Vietnam will take over the fashion business operation of NEM. However, the exactly amount of the deal has not been confirmed yet. 

According to Stripe International evaluation, NEM Vietnam owns the fashion brand NEM for women, which is considered to have high potential for development, with large number of clothing stores. The fashion brand of NEM is established in 2002, with 44 stores across the country and the target customers is women in range from 20 – 40 years of age. The revenue of NEM in 2017 is expected to be at 26 million USD, up 20% compared to the same period of last year. 

In FY2015, group sales of Stripe International surpassed 120 billion yen. From FY2015, the company expanded into the “Lifestyle & Technology” business field and widened our business activities, such as with the start of our fashion rental service for monthly fee,“MECHAKARI”. In FY2016, Stripe International made further investments in our future, such as an acquisition of the women’s apparel company “ALPHABET PASTEL Co, Ltd.” and baby & kids apparel e-commerce business “Smarby, Inc.”. The company also invested in the French "lifestyle" company “Kitsuné Creative S.A.S”, as well as developed new brands; “AMERICAN HOLIC”, women's apparel brand, and the soy food brand “913”. Furthermore, its globally strategic brand “koé” opened its first store in central Tokyo, the "lifestyle" store “KOE HOUSE Jiyugaoka”. 

​In FY2017, in addition to further strengthening e-commerce and technology businesses, mainly that of "MECHAKARI", Stripe International plan to open large select clothing shops in China, as well as its global flagship store in Shibuya. The company aims to proactively expand business activities both domestically and overseas, including the launching of our new brand “GARAGE OF GOOD CLOTHING”. As such, it will continue to proactively consider various strategic options including additional M&A and capital investments.
Reactions:
Share:
Trending
Most Viewed
Ao Dai Week seeks to elevate Vietnam’s national dress at work

Ao Dai Week seeks to elevate Vietnam’s national dress at work

Authorities are encouraging women to wear the ao dai to work in early March, culminating in mass performances marking key political and historical anniversaries.

Vietnam to improve vocational standards for 1.5 million rural workers

Vietnam to improve vocational standards for 1.5 million rural workers

The program will be implemented nationwide, with priority given to especially disadvantaged coastal and island communes, ethnic minority and mountainous areas and communes building advanced new-style rural models.

Vietnam seeks partnerships at APAIE 2026

Vietnam seeks partnerships at APAIE 2026

The presence at the 2026 Asia-Pacific Association for International Education (APAIE) Conference and Exhibition marks an important step in the international integration of the country’s education sector, particularly higher education.

Hanoi transport ridership surges during Tet, Metro traffic up over 30%

Hanoi transport ridership surges during Tet, Metro traffic up over 30%

The growth shows a rising preference among Hanoi residents and visitors for public transport and urban railway system during major holidays.

Tree planting campaign launched in Hanoi

Tree planting campaign launched in Hanoi

Each locality in Hanoi will select suitable species to cultivate in the right locations, plant them in appropriate locations and ensure long-term management.

Tet in the digital age: Smartphones replace red envelopes 

Tet in the digital age: Smartphones replace red envelopes 

This trend has been appeared in Vietnam in recent years as many e-commerce platforms have made digital age celebrations a familiar part of the traditional Tet.

How young Vietnamese make a shift in Tet celebrations

How young Vietnamese make a shift in Tet celebrations

Today’s Tet has evolved beyond its traditional form, reflecting the changing needs and lifestyles of young Vietnamese and becoming not only a time for family reunions but also a valuable opportunity to rest, recharge and explore life.

Hanoi enhances urban hygiene standards ahead of Tet

Hanoi enhances urban hygiene standards ahead of Tet

The goal is to ensure that residents welcome the Lunar New Year joyfully while managing safe and orderly environment citywide during the peak period.