Japanese-funded Honda Vietnam seems to be the busiest motorcycle manufacturer, marketing four new models and face-lifts including PCX 125 and Wave 110 RSX Fi in January, Air Blade in March and Future in June.
Honda's compatriot, Yamaha Vietnam, followed with the all new Nozza Grande scooter, which was introduced earlier this month.In May, the Hanoi-based motorcycle manufacturer also launched Exciter 2014 and Sirius Fi 2014, two face-lifts replacing its previous models.
Also in May, the company introduced the all new Jupiter Fi Grativa 2014 to replace its best selling Jupiter model.
Piaggio Vietnam, a subsidiary of European largest scooter maker Piaggio, has introduced Liberty Restyling 2014 model, targeting high income earners.
The model has been advertised as "having new features but sold with the old price". The pricing policy of the manufacturer aims to attract more customers.
In April, the Italian bike maker rolled out the new Vespa Sprint, a "sportier" version of the new Primavera scooter that the company introduced in Vietnam last November.
Smaller players like Taiwanese SYM earlier this year launched Attila Elizabeth Smart Idle scooter, while Italian scooter maker Lambretta marketed the Lamsport for Men.
CEO of Piaggio Vietnam, Costantino Sambuy, in a recent talk with the media, said that the motorcycle market in Vietnam is growing by 8% annually. It is believed that the demand for scooters will increase further in the future, as per capita income increases to US$2,600 per annum by 2017.
