Life
MV "Climbing high Vietnam” finds a new life
Despite being just an advertisement of Vinamilk on the occasion of its 40th anniversary, "Climbing high Vietnam" has created a real attraction to the public. It is worth the effort of the team spending 8 months for forming idea and "creating" three minutes of the MV.
8 months for 3 minutes of motion picture
With just 3 minutes, the MV has brought all the majestic, sacred, poetic and simple images of the S-shaped land strip. The are Lung Cu flag pole proudly climbing above the immerse green Viet Bac forest, asserting the sovereignty of Vietnam; the ancient Turtle Tower in the tranquil Sword Lake; courteous and dignified Hue Citadel with flying doves; Bitexco Tower - symbolizing the prosperity of Ho Chi Minh City beside Saigon River bank - the work showing the ambition for climbing high of Vietnamese people, etc. Tam Coc - Bich Dong, a beautiful blending of the mountain and river imbued by the nature; a new peaceful day on the rice terraces in Tay Bac mountainous area, etc.
Noticeably, the images in the MV are nice and sophisticated from the starting to the last seconds. The images "created" from above, gathering in the vision of viewers with the most immerse and majestic scenes and forming in the heart of the viewers the unexplainable feelings mixed with the pride.
The powerful flycam technology used in catching and capturing the whole scene in a large layout, without limit on the altitude seems to be effective in this MV. It is also suitable with the name as well as the idea "climbing high Vietnam" that the MV makers want to convey to the viewers.
It is not wrong to comment that the MV is like a perfect symphony of familiar cultural symbols from the North to the South. Therefore, just over one week after its release, the MV "Climbing high Vietnam" has attracted over 12 views. It is worth for the crew with nearly 90 members spending 8 months for preparation, making the idea and "inviting" nearly 200 children to participate in the filming in 14 days.
In addition, the nice images are supported with the clear and gentle lyrics "written by" musician Luu Ha An and Quoc Trung. Musician Quoc Trung himself also recognizes that he created this advertising MV with a lot of inspirations, including the national spirit, future of the country and the public health.
“It is the most difficult to find the idea for the song, how to make the song meaningful for everyone rather than just an ordered song. The production and recording have to be implemented for many times with the children and then edited to have a complete product" – Quoc Trung shared.
Being sophisticated from the image to the south, so the effects that "Climbing high Vietnam" generated to the public is understandable.
Another life
If watching the MV from the beginning to the end, you may agree that: Each image lights up out pride for a Vietnam with a lot of beautiful and peaceful scenes and Vietnamese people who are friendly, hospitable, trying to construct the country and climbing high & far together with the world. So, we can see that the effective communication is not just the focus on the product and brand.
It turns out that the spread of the brand is much "based" on the feelings of the viewers through the common stories of Vietnamese people, the culture, humanity and implication.
The MV “Climbing high Vietnam" has got out of the narrowness of Vinamilk's brand to reach the community with the beautiful scenes and the pride of Vietnamese people. Thanks to that, Vinamilk can realize the target as in its initial slogan in the product promotion.
I have just thought about many songs which have stepped out from advertisements to live another life in the community, for example, songs stepping out from the orders to promote for a prosperous life on the stage. They are "Sao em no voi lay chong" (why you get married so early) that musician Tran Tien wrote for the family planning campaign, "Em hay ngu di" (Let's sleep, baby" written by Trinh Cong Son for "anti-deforestation campaign, etc. include very familiar chorus "From poetic roads and dreaming rivers. From the heart, I want to say I love Vietnam”…
It means that the advertising MV as well as the song may completely has another life in addition to its initial commercial purpose, if it can touch the heart of the audience. “Climbing high Vietnam" of Vinamilk is such an MV.
With just 3 minutes, the MV has brought all the majestic, sacred, poetic and simple images of the S-shaped land strip. The are Lung Cu flag pole proudly climbing above the immerse green Viet Bac forest, asserting the sovereignty of Vietnam; the ancient Turtle Tower in the tranquil Sword Lake; courteous and dignified Hue Citadel with flying doves; Bitexco Tower - symbolizing the prosperity of Ho Chi Minh City beside Saigon River bank - the work showing the ambition for climbing high of Vietnamese people, etc. Tam Coc - Bich Dong, a beautiful blending of the mountain and river imbued by the nature; a new peaceful day on the rice terraces in Tay Bac mountainous area, etc.
Noticeably, the images in the MV are nice and sophisticated from the starting to the last seconds. The images "created" from above, gathering in the vision of viewers with the most immerse and majestic scenes and forming in the heart of the viewers the unexplainable feelings mixed with the pride.
The powerful flycam technology used in catching and capturing the whole scene in a large layout, without limit on the altitude seems to be effective in this MV. It is also suitable with the name as well as the idea "climbing high Vietnam" that the MV makers want to convey to the viewers.
Photo for illustration
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In addition, the nice images are supported with the clear and gentle lyrics "written by" musician Luu Ha An and Quoc Trung. Musician Quoc Trung himself also recognizes that he created this advertising MV with a lot of inspirations, including the national spirit, future of the country and the public health.
“It is the most difficult to find the idea for the song, how to make the song meaningful for everyone rather than just an ordered song. The production and recording have to be implemented for many times with the children and then edited to have a complete product" – Quoc Trung shared.
Being sophisticated from the image to the south, so the effects that "Climbing high Vietnam" generated to the public is understandable.
Another life
If watching the MV from the beginning to the end, you may agree that: Each image lights up out pride for a Vietnam with a lot of beautiful and peaceful scenes and Vietnamese people who are friendly, hospitable, trying to construct the country and climbing high & far together with the world. So, we can see that the effective communication is not just the focus on the product and brand.
It turns out that the spread of the brand is much "based" on the feelings of the viewers through the common stories of Vietnamese people, the culture, humanity and implication.
The MV “Climbing high Vietnam" has got out of the narrowness of Vinamilk's brand to reach the community with the beautiful scenes and the pride of Vietnamese people. Thanks to that, Vinamilk can realize the target as in its initial slogan in the product promotion.
I have just thought about many songs which have stepped out from advertisements to live another life in the community, for example, songs stepping out from the orders to promote for a prosperous life on the stage. They are "Sao em no voi lay chong" (why you get married so early) that musician Tran Tien wrote for the family planning campaign, "Em hay ngu di" (Let's sleep, baby" written by Trinh Cong Son for "anti-deforestation campaign, etc. include very familiar chorus "From poetic roads and dreaming rivers. From the heart, I want to say I love Vietnam”…
It means that the advertising MV as well as the song may completely has another life in addition to its initial commercial purpose, if it can touch the heart of the audience. “Climbing high Vietnam" of Vinamilk is such an MV.
