The launch of National Australia Bank (NAB)’s 2,500-square-meter Hanoi office underscores the capital’s growing role as a regional hub for technology, innovation and digital talent development.
THE HANOI TIMES— National Australia Bank (NAB), one of Australia’s largest private foreign investors in Vietnam, has opened its new innovation center in Hanoi.
This marks the bank’s second innovation facility in Vietnam, which is expected to reinforce Hanoi’s rising stature as a technology hub and support NAB’s commitment to nurturing local talents, the bank said in a statement on September 3.
NAB's new innovation center in Hanoi. Photo courtesy of National Australia Bank
Situated in a grade-A office of the Capital Place building at No. 29 Lieu Giai Street, the 2,500-square-meter center provides a dynamic environment for software developers, data scientists, digital designers and engineers.
Modeled after NAB’s global offices in Melbourne and Sydney, the Hanoi space is designed to foster creativity, collaboration and connection.
The Hanoi-based center also features training programs in cloud, software development, reliability engineering and emerging technologies like generative AI to develop the workforce.
Hanh Tran, General Director of the NAB Innovation Center Vietnam, said that the Hanoi hub would help the bank remain competitive in a fast-moving global market.
“Talented technologists are in high demand across the world,” she said. “To attract the best, you need to offer the best."
"We are creating a community where exceptional talent thrives, and where collaboration and customer obsession are a part of how we work every day,” Hanh added.
Australian Ambassador to Vietnam Gillian Bird (second from left) and delegates attend the opening of the NAB Innovation Center in Hanoi.
“Australia is actively working to increase investment between our two countries, and contribute to Vietnam’s vision of developing an economy driven by innovation, science and technology,” said Australian Ambassador to Vietnam Gillian Bird.
She said the NAB’s growth in Vietnam shows the strength of Vietnam’s digital workforce and reflects the deepening economic ties between the two countries under Australia’s Southeast Asia Economic Strategy and our Comprehensive Strategic Partnership.
Since entering Vietnam in 2019, NAB has steadily expanded, now with operations in both Hanoi and Ho Chi Minh City.
NAB Vietnam was certified as a “Great Place To Work”, and recognized as the "Best Company to work for in Asia” and a "Corporate Excellence" in 2023 and 2024.
Lowering State ownership in the innovation center will give more power to tech developers and scientists, reduce burden on the State budget, and boost creativity and accountability among stakeholders.
New technologies help the capital modernize tourism management, upgrade services and enrich visitor experiences, shaping a smarter, more connected and sustainable destination for both domestic and international travelers.
Hanoi’s innovation contest empowers young minds, turning student projects into real-world solutions while fostering a culture of creativity, science, and technology for a sustainable future.”
Drawing large crowds and strong commercial momentum, the 2026 Spring Fair turned Hanoi into a vibrant showcase of Vietnamese products, culture and innovation, where shopping met heritage experiences and businesses forged valuable partnerships.
Hanoi’s tech firms are calling for clearer demand mechanisms and transparent evaluation as the city pilots its Technology Exchange and Digital Transformation Market to boost commercialization, innovation and digital growth.
Hanoi is intensifying communication and outreach for the “Vietnamese people prioritize using Vietnamese goods” campaign to boost consumption ahead of Tet, the country’s most important holiday.
Ho Chi Minh City launched the Vietnam International Financial Center in a major push to become a regional hub for capital markets, fintech and strategic investment.
As Lunar New Year shopping accelerates, a suburban Hanoi commune is using a consumer goods exhibition to connect local producers with residents and strengthen demand for high-quality Vietnamese products.
The launch of a Creative Design and One Commune One Product (OCOP) Promotion Center in Quoc Oai Commune marks a step toward sustainable rural economic development, connecting traditional craft village products with tourism while enhancing market access and promoting local cultural identity.