Nationwide promotion supports Vietnam's growth targets
The campaign promotes domestic consumption, creates a vibrant shopping atmosphere, and reinforces trust in Vietnamese products.
THE HANOI TIMES — Vietnam Grand Sale 2025, a nationwide promotional campaign, is expected to boost domestic consumption and contribute to the economic growth of 8% set for this year, according to the Ministry of Industry and Trade (MoIT).
Running from June 14 to July 14, the campaign is designed to strengthen Vietnamese brands and stimulate retail sales through promotions and discounts of goods and services up to 100%.
Customers at a trade fair promoting OCOP (One Commune, One Product) items in Ha Dong District, Hanoi. Photo: Linh Pham/The Hanoi Times
Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said businesses in all fields will run promotional activities through traditional and electronic distribution channels.
"The campaign will be carried out in localities in the form of fairs, exhibitions, and events," said Tan, adding that the Vietnam Grand Sale 2025 is one of the key programs launched by the MoIT to stimulate consumption, reinforce trust in Vietnamese products, and enhance trade.
Over the past four years, the program has achieved positive results, gaining significant interest from companies and consumers. In December 2024 alone, nearly 75,000 promotional activities were conducted, contributing to the whole year's total retail sales of consumer goods of VND4,922 trillion (US$189 billion), marking an 8.3% increase from the previous year.
This year's national campaign, which will take place six months earlier than the previous year's, is expected to greatly contribute to the 2025 GDP growth target. The retail sales of consumer goods are projected to reach $350 billion this year.
This target is feasible given that Vietnam’s retail sector is experiencing positive growth driven by government initiatives to stimulate domestic consumption, support business activities, and expand the local market.
A seller offers a specialty from the norther province of Cao Bang. Photo: Linh Pham/The Hanoi Times
Campaign stimulating consumption in Hanoi proves success
The campaign to boost the consumption of domestic products in Hanoi has been remarkably successful, with over 90% of local consumers now expressing confidence in and preference for locally produced goods.
Hanoi continues to run its special citywide promotional program, which supports increasing total retail sales, boosting product consumption, and achieving this year's GRDP growth target of 8% and above.
At the same time, the city has implemented various measures to help businesses recover by facilitating trade connections and making Vietnamese goods more accessible to consumers.
To advance this year's "Vietnamese people give priority to using Vietnamese goods" campaign, the Hanoi Department of Industry and Trade has strengthened communication efforts to raise public awareness of Vietnamese enterprises' production capacity, elevate the status of Vietnamese products, and enhance their quality and competitiveness, so they can win over Vietnamese consumers.
Traditional trade and digital platforms have been combined to capture the untapped potential of the local market.
Besides, a fair and healthy competitive environment has been established to encourage participation and contribution from all economic sectors to economic growth through institutional improvements and transparent legal frameworks.
The department's plan emphasizes strengthening inspections and settlements of smuggled goods, counterfeits, intellectual property violations, and food safety breaches, with heightened scrutiny of e-commerce violations, origin fraud, and illegal transshipment activities.
