The Business-To-Consumer (B2C), a kind of e-commerce, in Vietnam achieved a revenue of nearly US$3 billion in 2014, according to the E-commerce and Information Technology Agency, under the Ministry of Industry and Trade.
Notably, its sales accounted for 2% of total revenue of the country’s retail industry.
Most popular were technological and electronic products, fashion, cosmetics, household items, books and stationery.
The report also said that more sales were successfully made through social networking and forum seeding.
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