Platform launched to boost Vietnam’s traceable exports to the US
The B2B platform boosts export transparency and helps Vietnamese firms expand in the US market.
THE HANOI TIMES — VietnamUSA.Arobid.com, an international B2B e-commerce platform, was launched this week to help Vietnamese companies gain direct access to one of the world’s largest markets amid mounting global trade challenges.
The launch comes as the US is set to impose a 20% retaliatory tariff on certain Vietnamese-origin goods, effective August 1, 2025, requiring exporters to adapt quickly.
The launch ceremony of VietnamUSA.Arobid.com on August 8. Photo: Doanh nhan Saigon Online
VietnamUSA.Arobid.com, co-founded by Arobid Technology JSC and Ocean USA, integrates virtual exhibitions, cross-border transactions, market data, and supply chain digitalization solutions into a single ecosystem.
The platform enables Vietnamese exporters to connect directly with distribution partners and supply chains in the US and worldwide.
Speaking at the launch event, Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade, said that small and medium-sized Vietnamese enterprises face rising technical barriers, strict traceability requirements, ESG standards, and now a new US tax regime.
“Businesses need transparent, efficient trade models that are less dependent on traditional distribution chains,” he said.
Apart from transactions, the platform offers tools to help enterprises upgrade capabilities, standardize quality, secure financing, and expand sustainable supply chains, Phu added.
Exports at risk of losing momentum
Vu Ba Phu, VIETRADE Director General, speaks at the event.
At the seminar “Current Situation and Challenges in Exports to the US” held as part of the platform’s launch ceremony, the director general of VIETRADE noted that the US remains Vietnam’s second largest trade partner.
“Regardless of the tax level, we must find a way to export to the US more advantageously,” he said.
Export turnover between the two countries has been growing at 12%-14% annually.
In the first half of this year, Vietnam’s exports to the US hit US$71 billion, a 28% year-on-year increase, as US buyers accelerated imports ahead of tariff changes.
However, Phu warned that this surge has created high inventory levels in the US, particularly in wooden furniture and textiles. “We will likely see a slowdown in exports of these goods to the US over the next six to 12 months,” he said.
To manage risks, he urged exporters to prove product origin transparently before shipping and to shift from raw product exports toward more processed goods.
From the textile industry’s perspective, Tran Nhu Tung, Chairman of Thanh Cong Textile Investment Trading JSC, said meeting “green” and international standards requires investing in technology, enterprise resource planning (ERP) systems, and renewable energy.
Securing low-interest financing is also critical to remain competitive against rivals like Bangladesh, India, Indonesia, and China.
To support exporters, Phu confirmed that the Ministry of Industry and Trade will integrate platforms like VietnamUSA.Arobid.com into national trade promotion programs and connect them with Vietnam’s trade offices in the US.
According to the General Department of Vietnam Customs, bilateral trade between Vietnam and the US reached $132 billion in 2024, with Vietnamese exports accounting for nearly $119 billion, up 23.3% from 2023, while imports from the US rose 7.3% to $13 billion.
