Vineco

Vingroup and Masan have agreed to merge some of their businesses to create “the country’s largest retail group”.

In less than a month, Masan Consumer, a consumer business of major conglomerate Masan Group, has initiated two deals to take its businesses beyond the food and beverage sector.

Vingroup is now able to focus on its core businesses while Masan found its last piece of a puzzle to build an empire of consumer retail.

According to the agreement, Vingroup’s retail arm VinCommerce and its subsidiary VinEco would merge into Masan Consumer Holdings, the retail consumer business of Masan.