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Jun 15, 2017 / 12:21

The first looks of 7-eleven in Vietnam

On June 15, Vietnam’s first 7-Eleven convenience store kicks off in Ho Chi Minh City.

The first 7-eleven in Vietnam.
The first 7-eleven in Vietnam.
On June 15, 2017, from 6a.m. the young people in Ho Chi Minh city was line up in front of store for selfie and check-in with the first 7-eleven in Vietnam. 7-eleven store right on the first floor of Saigon Trade Center, No 37 Ton Duc Thang Street, District 1, Ho Chi Minh city. The location, which will be open 24 hours a day seven days a week, feature indoor seating, bill pay services, ATMs and free Wi-Fi.
The 1,800-square-foot convenience store carry roughly 2,000 products that are both typical of 7-Eleven stores and special to the Vietnam market. Customers will find 7-Eleven favorites like Slurpee drinks, 7 Select private brand snacks and more than 100 local fresh food items.
The location's fresh food offering, include Vietnamese, Western and other Asian lunch-box meals such as a tomato-based meatball stew, popular in the country. The 7-Eleven also carry Vietnamese sandwiches (Banh mi) - popular around the globe, Xoi sticky rice, Che dessert puddings, Bo la lot leaf-wrapped beef, and Banh cuon, filled crepe-like rice cakes.
Initially, the store will be operated by SSV, but it is expected to be franchised in the future. With Vietnam, 7-Eleven now has stores in 19 countries.
In June 2015, the convenience retailer signed a master franchise agreement with SSV to develop and operate 7-Eleven convenience stores in Vietnam. It marked the company's first expansion into the Pacific Rim since 7-Eleven entered Indonesia in 2009. Based in Irving, 7-Eleven operates, franchises or licenses more than 62,000 stores in 19 countries, including 10,900 in North America.

 
7-eleven store right on the first floor of Saigon Trade Center, No 37 Ton Duc Thang Street, District 1, Ho Chi Minh city.
7-eleven store right on the first floor of Saigon Trade Center, No 37 Ton Duc Thang Street, District 1, Ho Chi Minh city.
The 1,800-square-foot convenience store carry roughly 2,000 products that are both typical of 7-Eleven stores and special to the Vietnam market.
The 1,800-square-foot convenience store carry roughly 2,000 products that are both typical of 7-Eleven stores and special to the Vietnam market.
The location's fresh food offering, include Vietnamese, Western and other Asian lunch-box meals such as a tomato-based meatball stew, popular in the country.
The location's fresh food offering, include Vietnamese, Western and other Asian lunch-box meals such as a tomato-based meatball stew, popular in the country.