Deputy PM Trinh Dinh Dung expected that Professor John A.Quelch will have active proposals relating to Vietnam's policy-making process and specific measures for Vietnamese businesses to develop effectively and sustainably at his reception with the Harvard University Professor.
Deputy Prime Minister Trinh Dinh Dung had a meeting with Professor John A. Quelch, who is an expert in the field of marketing and branding from Harvard Business School
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The Deputy PM praised the cooperation between the Professor and Vietnamese ministries, agencies and localities in such areas as business management, marketing strategy and brand name establishment. The host and the guest shared their viewpoints on Viet Nam’s macro-economy, the establishment of national trademark in accordance with policies, advantageous areas, attraction of intellectual resources and creation to develop economics, especially maritime economics, information technology, products and services.
They supposed that Vietnam needs to set up a national trademark through creating an open and attractive business and investment environment. Professor John A. Quelch suggested Vietnam uphold its advantages and reduce challenges in the multi-lateral and bilateral economic relations, especially with large-scaled economies, adding that the nation should promote the development of tourism in particular and maritime economy in general.
He hailed the Vietnamese Government’s macro-economic policies and sustainable development goals, affirming he will do his utmost to contribute to the nation’s development. John A.Quelch said he was optimistic about the development prospects in Vietnam. Returning to Vietnam after several years, he recognised the country’s remarkable socio-economic achievements, such as a better quality of education, an increasing rate of youngsters using foreign languages fluently, and the growing start-up spirit.
He also expressed his delight at the growing relations between Vietnam and the US, especially the increasing investment from US multi-national groups in Vietnam. The Professor said Vietnam holds a lot of potential to develop, which requires connectivity between ministries, sectors and localities, as well as a master development plan.
He anticipates that Vietnam could face a number of difficulties in developing traditional industries in the century. He suggested the Southeast Asian country should develop a knowledge-based economy. To do so, Vietnam needs to develop its education system, especially by improving the quality of tertiary-level education, he said, advising the Government to focus investment in specific universities and sectors such as information technology and the digital industry.
The Professor noted that one of the greatest strengths of Vietnam is that it boasts a long coastline that lies next to important international navigation routes. This offers excellent opportunities for the country to develop a sea-based economy, services and tourism. Deputy Prime Minister Trinh Dinh Dung and Professor John A.Quelch said Vietnam needs to build national brand names via creating a favourable and attractive business and investment environment.
The US Professor recommended Vietnam put forth training policies and draw high-quality human resources from foreign countries. The Deputy PM took note of the Professor’s suggestions and highly valued his regular cooperation with Vietnamese ministries, agencies, and localities, especially in business administration, brand building and marketing strategies.
