Yeah1`s acquisition of ScaleLab increases the total monthly YouTube views under the Yeah1 umbrella to 6.9 billion, and total YouTube subscribers to 610 million throughout the world.
Vietnam’s entertainment group Yeah1 on January 10 acquired US-based ScaleLab, a well-known Youtube multi-channel network representing some of the biggest social media influencers in the world, in a deal worth US$20 million, said the latter in a statement.
Headquartered in Hollywood, California, ScaleLab is best known as the YouTube network home of Jake Paul, Jimmy Donaldson (aka MrBeast), Mariale Marrero, Erika Costell, Katie Angel, and many other top-tier YouTube stars.
The five year-old company was recently recognized as the #1 fastest-growing media company in the US by Inc. Magazine on September, 2018. ScaleLab's full roster of 1,750 influencers encompasses over 400 million YouTube subscribers, and garners 3 billion YouTube views per month.
Yeah1 Group is one of Southeast Asia's largest media conglomerates, operating across traditional, digital, and social media platforms in over 20 countries.
The acquisition is expected to help all parties involved expand their presences globally. ScaleLab's vast network of YouTube influencers is focused heavily on the US, Latin America and EMEA, while Yeah1 has a wide footprint throughout Asia.
"Yeah1 is an exciting, diversified media company with tremendous reach throughout Asia, and bold plans to expand globally. We're thrilled to partner with Yeah1's forward-thinking team and to play a key role in the company's international growth," said ScaleLab Founder & CEO, David E. Brenner.
The newly-merged companies will immediately focus on promoting ScaleLab's talent roster throughout Asia, as well as connecting top Asian talent with the English-speaking world.
Tri Dao Phuc, CEO of Yeah1 Group, stated, "The transaction with ScaleLab is one of our key milestones to further reach a global market. For the next three years, our strategy is to acquire premium social media brands, optimize our existing channels to boost viewership and performance, create new global content, invest in appropriate content for global distribution, license premium content for select regions, and work closely with brands to develop integrated campaigns."
The ScaleLab acquisition is not the first social media-related deal concluded by Yeah1. In 2018, the company acquired Thailand-based multi-channel network, SPRINGme, as well as France-based content creator, Something Big.
Yeah1's acquisition of ScaleLab increases the total monthly YouTube views under the Yeah1 umbrella to 6.9 billion, and total YouTube subscribers to 610 million throughout the world.
Illustrative photo.
|
The five year-old company was recently recognized as the #1 fastest-growing media company in the US by Inc. Magazine on September, 2018. ScaleLab's full roster of 1,750 influencers encompasses over 400 million YouTube subscribers, and garners 3 billion YouTube views per month.
Yeah1 Group is one of Southeast Asia's largest media conglomerates, operating across traditional, digital, and social media platforms in over 20 countries.
The acquisition is expected to help all parties involved expand their presences globally. ScaleLab's vast network of YouTube influencers is focused heavily on the US, Latin America and EMEA, while Yeah1 has a wide footprint throughout Asia.
"Yeah1 is an exciting, diversified media company with tremendous reach throughout Asia, and bold plans to expand globally. We're thrilled to partner with Yeah1's forward-thinking team and to play a key role in the company's international growth," said ScaleLab Founder & CEO, David E. Brenner.
The newly-merged companies will immediately focus on promoting ScaleLab's talent roster throughout Asia, as well as connecting top Asian talent with the English-speaking world.
Tri Dao Phuc, CEO of Yeah1 Group, stated, "The transaction with ScaleLab is one of our key milestones to further reach a global market. For the next three years, our strategy is to acquire premium social media brands, optimize our existing channels to boost viewership and performance, create new global content, invest in appropriate content for global distribution, license premium content for select regions, and work closely with brands to develop integrated campaigns."
The ScaleLab acquisition is not the first social media-related deal concluded by Yeah1. In 2018, the company acquired Thailand-based multi-channel network, SPRINGme, as well as France-based content creator, Something Big.
Yeah1's acquisition of ScaleLab increases the total monthly YouTube views under the Yeah1 umbrella to 6.9 billion, and total YouTube subscribers to 610 million throughout the world.
Other News
- Aircraft manufacturer Embraer seeks comprehensive aviation partnership with Vietnam
- Better links with FDI firms to support Hanoi businesses
- Vietnam calls for more US investment in innovation, hi-tech
- Vietnamese leader urges Boeing to build production facility in Vietnam
- Foreign capital pouring into Vietnam's real estate market
- Vietnam news in brief - August 24
- Growing number of FDI firms moving to Vietnam
- Vietnam Gov’t committed to facilitating Adani Group’s US$2-billion port project
- Vietnam Railway proposes US$87 million for Hanoi–Dong Dang railway upgrade
- Vietnam’s North-South high-speed railway to be designed for 350km/h
Trending
-
Vietnam’s future path hinges on ASEAN robust development: Party Chief
-
Vietnam news in brief - November 23
-
Are Vietnamese people living healthier lives?
-
Finding ways to unlock Hanoi's suburban tourism potential
-
Hang Ma Street gears up for festive season
-
A Hanoi artisan turns straw into appealing tourism product
-
“Look! It’s Amadeus Vu Tan Dan” workshop - an artistic journey for kids
-
Vietnam news in brief - November 15
-
Experiencing ingenious spaces at the Hanoi Creative Design Festival 2024