Minister of Culture, Sports and Tourism Nguyen Ngoc Thien and General Director of Vietnam Television (VTV) Tran Binh Minh signed the agreement to promote tourism at a ceremony on September 27.
Under the agreement, an array of new TV programmes dedicated to Vietnamese tourism was launched on September 27.
The TV programmes, themed "VTVTrip - Travel together with VTV" were produced to celebrate World Tourism Day, September 27.
The series were produced aiming to promote Vietnamese tourism.
According to the agreement, "VTVTrip - Travel together with VTV" which includes four different programmes, will bring multifaceted view on Vietnamese tourism to TV audience.
The 30-second and two-minute programmes, featuring stunning natural scenes from Vietnam and people nationwide, are expected to inspire viewers to travel and discover all that the country has to offer. The short programmes will be broadcast on channels VTV1 and VTV3 from Monday to Friday, at 4.50pm, 6.50pm, and 9.30pm.
Besides, the 10-minute programmes will present reports and discussions from experts on the experiences, policies and tourism development trends nationally and internationally.
These programmes will be screened at 8.30pm every Sunday (except the last Sunday of the month) from October 9, on channel VTV1.
The 30-minute VTVTrip - Travel together with VTV magazine will be aired on the last Sunday of the month, from October 30, at 8.30pm on channel VTV1.
At the launching ceremony of the new TV programmes, a photo exhibition themed "Vietnamese Smile" was kicked off on a section of pavement on Ly Thai To Street, by Hoan Kiem Lake.
Nearly 200 photos by 13 photographers depict the beauty of Vietnam with stunning natural landscapes as well as its diversified culture through unique and colourful ethnic traditional customs.
The photos also introduce the tempo of daily life as well as the friendliness of local people through their smiles.
The exhibition runs until October 2.
At the signing ceremony of agreement to promote tourism.
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The TV programmes, themed "VTVTrip - Travel together with VTV" were produced to celebrate World Tourism Day, September 27.
The series were produced aiming to promote Vietnamese tourism.
According to the agreement, "VTVTrip - Travel together with VTV" which includes four different programmes, will bring multifaceted view on Vietnamese tourism to TV audience.
The 30-second and two-minute programmes, featuring stunning natural scenes from Vietnam and people nationwide, are expected to inspire viewers to travel and discover all that the country has to offer. The short programmes will be broadcast on channels VTV1 and VTV3 from Monday to Friday, at 4.50pm, 6.50pm, and 9.30pm.
Besides, the 10-minute programmes will present reports and discussions from experts on the experiences, policies and tourism development trends nationally and internationally.
These programmes will be screened at 8.30pm every Sunday (except the last Sunday of the month) from October 9, on channel VTV1.
The 30-minute VTVTrip - Travel together with VTV magazine will be aired on the last Sunday of the month, from October 30, at 8.30pm on channel VTV1.
At the launching ceremony of the new TV programmes, a photo exhibition themed "Vietnamese Smile" was kicked off on a section of pavement on Ly Thai To Street, by Hoan Kiem Lake.
At the exhibition.
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One of photos is dislayed at the exhibition.
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The exhibition runs until October 2.
