Waiting for Hanoi Tourism Ao Dai Festival 2024 in October

Jenna Duong

Aug 29, 2024 / 07:08 AM

The cultural event aims to honor Vietnamese Ao Dai and boost tourism in Hanoi in the last months of the year.

The annual Hanoi Tourism Ao Dai Festival 2024 will be held from October 4 to 6 at the Thang Long Imperial Citadel, Ba Dinh District, Hanoi.

Hanoi Tourism Ao Dai Festival 2024 would be ideal for promoting Vietnamese traditional ao dai. Photo: Nguyen Thi Thu Hoai

"The festival is aimed at promoting the image of Vietnam and ao dai and the capital's image as "safe and welcoming, high quality and appealing" for tourists and international visitors," he said at the August 27 press conference in Hanoi.

It also aims to turn the traditional Vietnamese ao dai into a "tourism ambassador" and the annual Hanoi Ao Dai Tourism Festival into a typical travel offer of the city's tourism sector.

The highlight of the event is the art program entitled The Essence of Ao Dai, which celebrates the Vietnamese traditional long dress in three chapters (Golden History, Interference Bridge, and Spreading Journey).

The performances on stage will use the Vietnamese ao dai (traditional long dress) as a metaphor to depict the historical journey of the capital over 70 years since its liberation, from October 10, 1954 to 2024.

A creation by Vietnamese ao dai designer Do Trinh Hoai Nam. Photo: Anh Thuy

The lively music and dance will be accompanied by ao dai fashion shows featuring the pieces of local designers such as La Hang, Cao Minh Tien, Thuy Nguyen, Duc Hung, and many others.

In addition, the grand finale will be the Ao Dai Carnival, themed "Hanoi Women in Integration and Development," where the city will come alive with a vibrant display of fashion and cultural expression. The event will be held at Hanoi's iconic Thang Long Imperial Citadel on October 5, with the participation of women from 579 communes, wards, and townships in Hanoi.

In addition to the parade, the program will feature activities such as an ao dai fashion show by designers, the final round of the ao dai design contest, and exhibitions of ao dai designs by various designers and brands. Visitors can also explore tourism products and services, traditional craft villages, live demonstrations by artisans, and enjoy Ha Thanh cuisine at the "Thang Long Ngu Vi" (Five Spices of Thang Long Former Citadel) food space.

There will also be about 80 to 100 booths at Hanoi Tourism Ao Dai Festival 2024, showcasing the creations of ao dai designers and brands from North, Central, and South Vietnam.

Hanoi Tourism Ao Dai Festival 2024 is organized by the Hanoi Department of Tourism in the fall to market Hanoi tourism by combining tourism with fashion and spreading people's love for ao dai.

Dang Huong Giang, Director of the Hanoi Department of Tourism, with designers, artists, and models at the press conference on August 27 for the Hanoi Ao Dai Tourism Festival. Photo: Anh Thuy.

Hanoi celebrates 70th anniversary of liberation with Ao Dai Carnival

07 Aug, 18:12

From now until early October 2024, a series of ao dai-related activities will be held in response to the Hanoi Tourism Ao Dai Festival 2024 and to commemorate the 70th anniversary of the capital's liberation.

Hanoi Tourism Ao Dai Festival 2024 to take place in October

10 Jul, 16:11

The festival features around 80-100 stalls showcasing products from ao dai designers and brands from the North, Central and South of Vietnam.

Vietnamese Ao Dai Heritage Club founded in Hanoi

24 Jun, 21:19

Through its activities, the club will promote the cultural and historical value of Vietnam's national costume - Ao Dai.

Hanoi steps up efforts to attract global travelers

By strengthening links with northern provinces and coastal destinations, Hanoi is developing multi-destination itineraries that enhance visitor experiences, encourage longer stays and open up broader exploration across Vietnam.

18 Dec, 02:24 PM

Egg Beer: Hanoi’s unexpected winter comfort in a glass

From a passing whim in a Steinbeck novel to a signature indulgence in Vietnam’s capital, egg beer has evolved into a cultural touchstone, blending heritage, creativity and the unmistakable charm of Hanoi’s beer culture.

16 Dec, 11:27 AM

Hanoi’s Traditional Craft Village, Street Food and Tourism Festival attracts 30,000 visitors

The festival seeks to boost tourism in Hanoi while showcasing the Vietnamese capital as a welcoming, safe and cultural destination.

15 Dec, 07:20 PM

Dazzling festive scenes light up Hanoi’s shopping malls

As the year draws to a close, a gentle Christmas spirit drifts through Hanoi, turning the city’s shopping malls into glowing festive landmarks.

15 Dec, 10:56 AM

Hanoi in winter through its flavors and calm streets

Hanoi in Autumn unfolds through its rich culinary landscape, from iconic pho shops to West Lake’s shrimp cakes and the bustling street food of the Old Quarter. Blending flavors, culture and local stories, the city offers visitors a sensory journey where food becomes a gateway to its heritage and timeless charm.

15 Dec, 10:28 AM