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During the three-day festival, people will be able to enjoy pho from 50 brands across the country at a special price.

About 90% of Vietnam's agro exports are low-value-added commodities.

The Hanoi Creative Design Festival 2023 has ignited an innovative spirit and spread it among creatives and the community, contributing to positioning the brand of Hanoi - Creative City.

Hanoi is the first Vietnamese municipality to issue a resolution on the development of the cultural industry, putting the spotlight on the promotion of the creative city.

The Vietnam Excellent Brands program has created and developed a community of excellent Vietnamese brands, numbering in the thousands across all sectors of the economy.

Hanoi plans to host more international music festivals, reinforcing its brand as a UNESCO Creative City.

The country is poised to become the fastest-growing digital economy in Southeast Asia by 2023.

Some representatives from Vietnam have garnered an overwhelming response from a remarkable total of over 436 registered projects at the regional event which shows a resurgence of architectural excellence in India, Thailand, Indonesia, and Vietnam.

The exhibition is expected to contribute to preserving and promoting Hanoi's traditional handicrafts and products, enhancing the city's image and tourism.

According to local experts, Hanoi is fast becoming a hotspot for luxury brands in Southeast Asia.

The music festival will be available this fall.

Products with brands and clear origin are 15-20% more expensive than those without brand protection.

The Vietnamese owner of these two rice bands has completed registering the trademark rights in Australia for a period of 10 years.

Different stakeholders joining the week-long exhibition are expected to strengthen linkages in the value chain and consumption of the One Commune One Product (OCOP) products.

The Japanese fashion house uses recycled materials for its latest designs, with the aim of protecting environment.

AEON Vietnam focuses on developing private brand products with its characteristics.