It is one of the top three fashion Brands in Central Europe, with brand awareness around the world increasing year on year. F&F is well received by customers who regularly put F&F alongside other well-known fashion retailers/fashion brands. The brand is seen to be as good on quality, better on price and comparable on trend to other leading competitors.
F&F and a franchise partner, Central Group - Thailand’s leading retailer is expanding its presence in Vietnam, will set its footprint in Vietnam in 2014. The first launch of F&F is a shop-in-shop with 200 meter squares in Robins Department Store that is occupied 10,000 squares meters of retail space on the B1 level of Vincom Mega Mall - Royal City, Hanoi, open this 29th March, 2014. With this first launch, F&F Vietnam will introduces Spring Summer 2014 collection with vibrant color and touches of luxury also with lots of promotions and privileges available only at Robins Department Store, Hanoi.
The next planned stores will be opened in complex shopping malls in Vietnam such as Times City, Crescent Mall and more within 2014.
F&F was launched in the UK in 2001 and a decade later, the brand has been launched in four central European countries – Poland, Czech Republic, Slovakia and Hungary, reached to Asia including China, South Korea, Thailand and Malaysia and expanded in many other countries in the world.
