Hanoi brings "Made in Vietnam" for Tet shopping
The programs aim to stimulate local trade and meet Tet (the Lunar New Year) shopping demand, while supporting the growth of Hanoi’s cultural industries and tourism.
THE HANOI TIMES — Hanoi is expanding access to “Made in Vietnam” goods for Tet shopping through a series of promotional spaces and spring flower markets launched last weekend by the municipal Department of Industry and Trade in coordination with O Cho Dua, Dong Da and Dai Mo wards.
Running through February 13, the events bring together a wide range of domestically produced items, including consumer goods, handicrafts, traditional craft village products and regional specialties from Hanoi and other localities, many of them certified under the One Commune - One Product (OCOP) program.
Consumers can access essential consumer goods for Tet at the fairs. Photos: Hoai Nam/The Hanoi Times
A fair featuring around 100 standard booths has been underway at Hoang Cau Stadium in O Cho Dua Ward to showcase and introduce typical commercial products, promote OCOP items, display handicrafts and traditional craft village products, alongside decorative installations and photo booths.
A wide range of enterprises from Hanoi and other provinces and cities nationwide are taking part in the fair under the theme “Spring of Peace and Prosperity.”
Another fair with 30 booths is being held at Go Dong Da in Dong Da Ward, presenting representative products such as handicrafts, garments, household goods and regional specialties with clear origins, with the participation of businesses and cooperatives in the capital as well as other localities.
Meanwhile, a similar 30-booth shopping event is ongoing at Phung Khoang Park in Dai Mo Ward to offer distinctive cultural features reflected in typical products from Hanoi and provinces across the country.
Commenting on the fairs’ impact on during Tet, Ngo Thi Tinh, General Director of Bao Minh Confectionery JSC, said the events help artisans showcase the beauty of traditional culture and honor the unique characteristics of Vietnamese culinary heritage, highlighting the enduring values that define the nation’s craft villages for both consumers and tourists.
Consumers buy goods for Tet at the fair.
Tran Thi Huong, a local on Nguyen Luong Bang Street, O Cho Dua Ward, shared with The Hanoi Times that the fair provides an opportunity for low-income residents to access essential consumer goods of guaranteed quality at reasonable prices, suitable for their budget during Tet holiday.
Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, said that the fairs are the practical activities of the industry and trade sector in implementing Directive No. 05-CT/TU dated December 30, 2025 of the Hanoi Party Committee on organizing Tet services in the capital city.
“These events are expected to stabilize the market, boost domestic consumption, expand markets, while promoting Vietnamese brands and Hanoi’s image and supporting tourism and services during the Lunar New Year,” Hiep emphasized.
