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Dec 11, 2021 / 06:18

Hanoi Gift Show 2021 expected to boost Vietnamese handicraft sales

The large-scaled fair provides chance for local enterprises and handicraft producers to show the creativity and talent of artisans.

The four-day fair entitled “Hanoi Gift Show 2021” is underway at the National Exhibition Construction Center, No.1 Do Duc Duc Street, Nam Tu Liem District, Hanoi until December 12.

This is an annual event held by Hanoi Department of Industry and Trade with the aim of bridging local handicraft producers with foreign importers and domestic traders to promote local consumption and export of craft products.

Visitors to the Hanoi Gift Show 2021. HNT Photo: Le Nam

Featuring 470 stalls that are displayed physically and in virtual format, the fair is expected to contribute to the growth of the municipal handicraft export value this year in the context that the Covid-19 pandemic has been damaged seriously to the capital’s economy.

Acting Director of Hanoi Department of Industry and Trade Tran Thi Phuong Lan said this is a good opportunity for handicraft production and business establishments to promote products and find customers in a drive to quickly restore their production and expand export market after the pandemic.

“It will help facilitating business matching, especially find foreign central buyers for Vietnamese handicrafts,” she said.

The displayed products are including items made from bamboo and rattan; furniture and interior decoration, leather goods as well as jewelry made from lacquer and so on.

According the department’s statistics, the nine previous fairs drew some 70,000 visitors, in which over 10,000 memorandums of understanding and contracts worth over US$50 million were signed. The fair also contributed around 6% to 8% to the export growth of the capital’s handicraft industry each year.