Hanoi honors OCOP products to boost sales in supermarkets
The city targets to have OCOP products sold in all shopping centers and supermarkets citywide.
Hanoi has honored 171 producers whose 595 products were rated three stars or higher under the city’s One Commune One Product (OCOP) program in the 2021-2025 period.
|Corporate representatives receive certificates from the city's authority. Photo: VNA|
The move is aimed to boost sales of local products in shopping centers and supermarkets amid the increasing presence of imported goods.
Chu Phu My, Vice Chairman of the City OCOP Product Classification and Evaluation Council, said the producers have continued to maintain and improve product quality, design and packaging as well as strengthen linkages in the value chain for the development of OCOP products.
"Thanks to this, the consumption of OCOP products has improved in the capital city and markets abroad", Phu My, who is also Director of the Hanoi Department of Agriculture and Rural Development, added.
According to Nguyen Van Chi, Permanent Deputy Chief of the Hanoi Office of New Rural Construction Program Coordination, there have been 488 products from 26 districts and towns registered for OCOP product evaluation and classification so far this year, including 301 products in the food industry, 20 in the beverage industry, 20 in the herbal industry, 129 in handicraft industry, 14 in the fabric and garment industry, and four in rural tourism service and sales industries.
In the period 2019-2021, Hanoi had 1,649 OCOP products, including 1,100 four-star and 534 three-star OCOP products, and four were rated five-star.
According to the latest plan to implement Hanoi’s OCOP program by 2025, the city targets to complete the assessment and rating for at least 2,000 OCOP products.
Each district and town will build at least one center for creative design, introducing and selling OCOP products as well as promoting craft villages associated with tourism.
The city also targets to have 100% of shopping malls and supermarkets selling OCOP products, as well as at least 50% of OCOP producers trading in modern sales channels such as supermarkets, convenience stores, and e-commerce platforms.
To make the goal possible, Hanoi will prioritize upgrading specialties and traditional craft villages as well as assisting the branding of certified products.
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