Hanoi kicks off 2024 night tourism promotion program

The program's opening ceremony was held on November 29 at the Dao Ngoc (Pearl Island) - Ngu Xa Cultural Space on the shore of Truc Bach Lake, Ba Dinh District. 

The opening ceremony of the program. Photo: Hoai Nam/ Kinh Te & Do Thi

Speaking at the opening ceremony of the event held by the Hanoi Department of Tourism and the Ba Dinh District People's Committee, Dang Huong Giang, Director of the Hanoi Tourism Department, said the development of night tourism is a key focus for Hanoi and plays an essential role in the city's economic and social development.

As part of the plan to provide more night tourism offerings in the city, the Hanoi Department of Tourism conducted a survey to assess the potential for night economic growth in various districts, towns, and cities. Based on the results, they selected and developed night tourism packages tailored to the unique advantages and conditions of each locality.

"The 'Truc Bach Night 2024' tourism promotion program is highly significant in reinforcing the city's commitment to developing the night-time economy through tourism, with the aim of harnessing the capital's potential in a comprehensive and sustainable way," she said.

 "Hanoi at night, with its sparkling lights and historic breath on every street corner, can help visitors discover a very different capital: charming, poetic, and profound," she added.

The program promises an exciting experience inspired by the bygone subsidy era, recreating the daily life of people during this historic period. The entire venue will be transformed into a movie theater for the first time in Hanoi, complete with a tram and department stores, allowing guests to relive memories of one of the nation's most distinctive times: the 1976-1986 subsidy economy.

Le Hong Son, Deputy Chairman of the Hanoi People's Committee gives the decision to designate two traditional handicrafts and three tourist attractions: Quan Thanh Temple, Voi Phuc Temple, and Pearl Island in Truc Bach, Ba Dinh District. Photo: Hoai Nam/ Kinh te & Do thi

Chairman of the Ba Dinh District People's Committee, Ta Nam Chien, said the area is rich in cultural traditions as it is home to 74 significant cultural elements, including the Thang Long Imperial Citadel - a UNESCO World Heritage site UNESCO World Heritage Site, the Hanoi Flag Tower and the Presidential Palace, among many others.

"These are strong foundations for Ba Dinh District to develop tourism, supported by a series of programs recently launched to expand Hanoi's projection and attract more visitors to the capital," he said.

On this occasion, Hanoi's leaders also awarded certificates for traditional trades, including Hang Than Street's young rice products and Ngu Xa bronze casting. They also designated the religious sites of Quan Thanh Temple, Voi Phuc Temple, and Pear Island in Ngu Xa, Truc Bach Ward, as city-level tourist attractions.

The "Truc Bach Night" program runs for three days, from November 29 to December 1, with a variety of exciting activities.

The vibrant Truc Bach Night program. Photo: Trung Nguyen

The highlight of the program is the Metro Line 6 Experience Tour, considered the "Hanoi Street Museum," where visitors can interact with the community on various themes in the four carriages.

Visitors to the event can enjoy unique art activities, taste Hanoi's rich cuisine, and immerse themselves in stories that reflect the city's culture. They will also experience the vibrant atmosphere of live performances. In addition, the event is held against the romantic and poetic backdrop of Truc Bach Lake, providing an ideal space for relaxation, and allowing visitors to unwind and appreciate the natural beauty of the surroundings.

Through this event, the organizing committee aims to attract more tourists to Hanoi, contributing to the overall growth of Vietnam's tourism industry and supporting the socio-economic development of the capital.

The program promises to be an exciting experience inspired by the subsidy period, recreating the daily lives of people during this historic era. Photo: Huy Pham/ The Hanoi Times