Hanoi launches back-to-school promotion campaign
The promotion campaign offers discounts of up to 50% on a wide range of products.
THE HANOI TIMES — A back-to-school promotion campaign has been rolled out by Hanoi with attractive incentives to boost spending and strengthen domestic brands.
On the eve of the new academic year of 2025-2026, major supermarket systems and retail chains in Hanoi such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart, and Pico have joined the campaign.
The GO! supermarket chain is offering up to 45% on school supplies, water bottles and backpacks, in addition to the program "Overwhelming deals - Bustling to class" with high discounts, applying to a series of essential school products.
Customers shop at discounted school supplies section of GO! supermarket in Hanoi. Photo: VGP
The Co.opmart supermarket chain has launched two major promotional programs, including “Back to school deals - Lovely prices” and “Back to school sale party”. Accordingly, the supermarket applies a 30%-50% discount on more than 2,000 school products such as notebooks, backpacks, uniforms, water bottles, pencil cases, ballpoint pens, desk lamps, student desks and chairs, etc.
Nguyen Tuan Anh, Deputy Director of the Hanoi Industrial Extension and Development Consultancy Center, said that the program will feature peak promotional activities in September, with the participation of about 2,000 businesses and retail locations across the city.
Beyond traditional commercial stimulus efforts, this year’s campaign will also focus on promoting cashless consumption.
"Enterprises are encouraged to adopt digital payment methods such as QR codes and e-wallets, in line with Vietnam’s national digital transformation program and Hanoi’s smart city development goals," said Tuan Anh.
Consumers will be invited to explore the “Touch Technology - Live Smart” digital transformation space, where they can experience cashless shopping, online flash sales, digital payment devices, and AI-powered applications.
The program aligns with broader trade promotion efforts that aim to strengthen Vietnamese brand identity, better connect production with consumption, and enhance domestic purchasing power.
"These activities are also expected to raise the total retail sales of goods and consumer services, contributing to Hanoi’s 2025 GRDP growth target of at least 8%," said the deputy director.
