Vietnamese handicrafts, especially those from Hanoi, have huge export potential and it is crucial to advertise about this advantage and add value to those items for artisans to earn higher income, according to Nguyen Thanh Hai, deputy director of the Hanoi Department of Industry and Trade.Hanoi is Vietnam’s leading city in terms of artisanal products. In 2018, the commodity group’s export turnover reached US$192 million, providing jobs to nearly one million workers with an average income of about US$2,365/person/year.
Handicraft products have huge export potential. Photo: Thuy Linh
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Vuong Dinh Thanh, deputy director of the Center for Industrial Promotion and Industrial Development Consulting under the Hanoi Department of Industry and Trade, said that Vietnamese handicraft enterprises are basically small ones, which are unable to meet large export orders.
To overcome these shortcomings, Thanh suggested that the Hanoi Department of Industry and Trade organize trade promotion activities to help those businesses find customers. Typically, Hanoi Gift Show, which is held annually with large foreign turnout, exempts participation fee for handicraft businesses. Besides, the department also coordinated with the British Council to find design consultants to support those businesses.
Every year, the Hanoi Department of Industry and Trade organizes tours for foreign buyers to visit the craft villages to promote export. These on-the-spot promotion activities help handicraft businesses save costs in connecting with buyers, and give them an overall assessment of the handicraft makers' capacity.
