MICE EXPO 2025 to connect heritage and technology
Meetings, incentives, conferences, and exhibitions (MICE) tourism is a strategic direction for boosting tourism revenue and service quality.
THE HANOI TIMES — MICE EXPO 2025, Vietnam’s largest event in the meetings, incentives, conferences, and exhibitions (MICE) sector is scheduled for September 26 in Hanoi to connect heritage and technology.
With the theme “Heritage & Technology in the New Era,” the event is expected to attract over 800 local and international businesses and more than 1,500 delegates.
The Organizing Committee of MICE EXPO 2025. Photo: VGP
Cao Thi Ngoc Lan, Standing Vice Chairwoman of the Vietnam Tourism Association, said at a press briefing on July 15 that Vietnam has significant potential for MICE tourism.
"MICE EXPO is seen as a platform to connect service providers, build a more professional MICE ecosystem, and expand opportunities for domestic and foreign cooperation," she said.
Nguyen Duc Anh, Chairman of the MICE Tourism Chapter, said the theme reflects a strategic orientation for Vietnam’s MICE development and a dual vision in the context of globalization.
This vision leverages heritage as the foundation of cultural identity, while embracing technology to enhance competitiveness and innovation.
He hoped that the 2025 edition will serve as a business networking platform connecting tradition and modernity, people and technology, and Vietnam with the global community.
"As the city prepares for a series of celebrations marking National Day on September 2, I believe that MICE EXPO 2025 will contribute significantly to Hanoi's overall tourism growth," Duc Anh said.
