The Hanoitimes - Famous moon cake brand producers, despite slow sales at the beginning of the season, have reached or surpassed their targets due to this year’s higher consumption of corporate customers.
Representatives of many popular cake makers such as Kinh Do, Bibica, Givral and ABC Bakery told the Daily that they had all completed their sales targets as planned.
Le Van Thinh, deputy director of the sales department of Kinh Do, said the company had sold 2,100 tons of moon cakes, 5% above this year’s plan and an increase of 5% from last year. ABC Bakery also surpassed its target with an increase of 20% due to recent strong demand.
Similarly, a year-on-year rise of 30% was recorded at Givral before September 2 while Bibica recorded higher sales this year with 500 tons more than its target sold.
Moon cake consumption in the early season was slow but increased in the ten days before National Day, according to Givral.
Nguyen Thi Hong Thuy, from a local cake maker, said she just expected the same level of sales as last year due to tough economic conditions but the firm had already reached its target and sales were still on the rise.
This year’s high moon cake demand of corporate customers led to strong buying, which was evident in the strong sales growth at most moon cake makers.
Local firms explained that they would give moon cakes as a traditional gift to staff to try to alleviate employees’ concern because of the stagnant trade this year.
Luu Quy Phuong, from Saigon Paper Corporation, said employees with children, which accounts for 50% of its staff, would be given moon cakes, lanterns and toys. The company would also organize activities for its workers in the upcoming Mid-Autumn Festival.
