Branded residences, which are normally a partnership between a brand (often a hotel operator) and a developer, have grown rapidly in big cities over the world and Vietnam is expected to see the growth of this concept in the upcoming time, a senior executive from Savills has said. 
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He said that branded residences are attractive through offering the added value of a brand and enhancing experiences for the homeowners. The engagement of a brand ensures the quality of design, security and high levels of services.
However, it requires a thorough understanding of the concept and structure of the involved parties, he warned.
Savills statistics showed that branded residences have taken off in the last two decades. The scale has risen fourfold in 20 years thanks to a growing, globally-mobile high net-worth population.
In addition, this kind of property instills confidence in buyers, and is especially attractive to globally-mobile, time-poor individuals seeking a high service offer, hassle-free ownership and prospect of rental returns when not in occupancy.
Hoteliers benefit from diversified schemes and additional income streams, while deepening their relationship with their customers. Developers, on their part, see their profile and profit risen by combining with a brand.
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Of the global hotel branded residences, Marriot International, Inc. accounts for 31% shares of schemes.
