Suburban Hanoi Tet Fair drives domestic consumption and OCOP promotion
As Lunar New Year shopping accelerates, a suburban Hanoi commune is using a consumer goods exhibition to connect local producers with residents and strengthen demand for high-quality Vietnamese products.
THE HANOI TIMES — A consumer goods exhibition for 2026 Tet (Lunar New Year) is drawing strong public and business participation in Hanoi’s Da Phuc Commune, bringing high-quality Vietnamese and OCOP products closer to consumers ahead of the Lunar New Year.
Local residents shop at the consumer goods exhibition in Da Phuc Commune. Photo: Hoai Nam/The Hanoi Times
Running through February 13, the event features 100 booths showcasing commercial goods, traditional handicrafts and craft village specialties.
Hundreds of essential Tet items, including dried bamboo shoots, glass noodles and wood ear mushrooms, are on display to meet rising year-end demand.
The exhibition has attracted residents from surrounding areas, giving them convenient access to quality domestic goods without traveling far. For many families, it also offers a chance to explore specialty products from different regions in one place.
A key highlight is the participation of rural production facilities and artisans from Da Phuc and neighboring communes.
Their involvement adds a cultural dimension to the fair while highlighting the craftsmanship and creativity of traditional trade villages.
The event strengthens links among artisans, businesses, distributors and consumers, helping expand market access and boost sales during the peak shopping season.
Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, said the exhibition forms part of the city’s broader strategy to stimulate domestic demand and maintain supply-demand balance during Tet.
The department has launched supply-demand connection programs to help enterprises, cooperatives and craft villages widen their market reach, he said.
Consumers also gain greater access to high-quality Vietnamese goods, OCOP products and regional specialties, he added.
“Combining trade promotion with cultural and festival activities creates a vibrant and safe shopping environment, enhances the value of Vietnamese goods, promotes OCOP products and preserves the capital’s cultural identity,” he said.
Do Thu Nga, Chairwoman of the Da Phuc Commune People’s Committee, said the commune has identified trade and service development linked to commodity agriculture, signature products and local culture as a key pillar of its socio-economic strategy.
To support sustainable growth, the commune is expanding distribution channels, helping producers improve quality and packaging and promoting product traceability.
Local authorities are also strengthening supply-demand linkages and building a transparent and orderly business environment to reinforce consumer confidence.
By bringing together producers, artisans and shoppers ahead of Tet, the exhibition is supporting year-end consumption while promoting Vietnamese brands and sustaining the cultural vitality of suburban Hanoi.
