Supermarket promotions boost Vietnamese goods, expand reach to consumers
Vietnam’s supermarkets are rolling out major promotions, showcasing One Commune One Product (OCOP) specialties and essential goods, helping local businesses connect with consumers, boost sales and strengthen domestic market presence.
THE HANOI TIMES — Supermarket chains across Hanoi are rolling out major promotional campaigns in partnership with local brands to bring Vietnamese products closer to consumers.
At Co.opmart, the “Grand Discount Festival” celebrates International Cooperative Day with up to 50% off on local specialties, OCOP-certified products and Co.op’s private labels.
The most outstanding items include Khai Hoan fish sauce, Le Gia shrimp paste, ATK caramel sauce, dried pangasius, arrowroot vermicelli, Dat peanut butter and fruits such as pomelo, rambutan and cantaloupe.
Co.opmart's loyalty members will enjoy fivefold reward points for every purchase of items worth at least VND10,000 (US$0.38). Online shoppers will receive discounts of up to 50% and shopping vouchers worth up to VND700,000 (US$26.5) when ordering items on Co.op Online app and cooponline.vn.
Local consumers shop at a Winmart store in Hanoi. Photos: Hoai Nam/The Hanoi Times
GO! supermarkets are running the campaign “Unprecedented Deals - Easy to Hunt”, cutting prices on essential goods from fresh food to household products by 15%-45%.
Some items like frozen seafood, kimchi, bananas and enoki mushrooms are offered at a 35% discount plus “buy two, get one free”.
A fruit festival featuring northern specialties also brings prices down by up to 35%, including Hung Yen longans at VND42,000 ($1.6) per kilogram.
Meanwhile, Lotte Mart is offering up to 50% off thousands of products in its “Cool Summer, Chill Prices” promotion.
Discounts apply to ice cream, Vinamilk juices, nuts and more. Loyalty members spending over VND400,000 ($15.2) can buy “shock price” items at further reduced rates.
According to Tran Thi Phuong Lan, Vice Chairwoman of the Association of Vietnam Retailers, building consumer trust is key for Vietnamese producers to secure stronger market shares.
She said that local enterprises must invest in R&D, adopt green and circular economy practices, and strengthen brand protection and distribution channels.
The Domestic Markets Department under the Ministry of Industry and Trade reported that after 16 years of the “Vietnamese People Prioritize Vietnamese Goods” campaign, local products now account for 90% of retail shelves in domestic supermarkets and 60%-96% in foreign-owned supermarkets.
