Vietnam launches national digital tourism platform
The platform features an AI Travel Assistant, which can plan an automated trip and book services for users.
THE HANOI TIMES — Vietnam on August 15 launched its national tourism data platform “Visit Vietnam” to design an integrated tourism database for destination information and travel service bookings.
The ecosystem was developed by the Vietnam National Authority of Tourism (VNAT), the National Data Association (NDA), and Sun Group.
Representatives from the VNAT, NDA, and partners Sun Group, Visa, Mastercard, and Trip.com sign a Memorandum of Understanding on developing the national tourism platform. Photo: daidoanket.vn
Major Dao Duc Trieu, NDA's Secretary General, described the launch as a milestone in building a public-private tourism data ecosystem. "The platform connects data from multiple sources, serves state management and business development, and enhances visitor experiences."
Multiple services, including transport, accommodation, dining, and nationwide loyalty programs, are integrated into the ecosystem. Moreover, blockchain technology and tokenization security protocols will verify and protect all data on the platform.
"Visit Vietnam" can support tourists with service searches, bookings, and local culture exploration while enabling businesses to capture market trends and design personalized products, said Trieu.
Nguyen Trung Khanh, VNAT's Director, said that digital technology and a clean, live, sufficient, and unified national tourism data ecosystem will be key to driving breakthroughs, sustaining high growth, ensuring effective management, and improving tourism service quality.
"The launch of "Visit Vietnam" is seen as a significant leap in tourism digitalization, enhancing Vietnam’s competitiveness, strengthening international connectivity, and paving the way for sustainable development," said Khanh.
The platform will go public in the second quarter of 2026 to focus on building trust and providing trip planning tools.
