Log in
Business

Vietnam sees growth opportunity in retail sector

Vietnam’s retail sector offers great potential for investors in the context of various free trade agreements and the Trans-Pacific Partnership the country has signed, which are expected to boost investment flows, heard at a recent conference.

Dang Tran Hai Dang, deputy director of VietinBank Securities Company’s research centre, told participants that retail turnover last year was worth US$102 billion, and it is expected to rise to US$179 billion by 2020.
Wet markets dominate the retail scene with a 75% share, while supermarkets, department stores and other modern retail outlets account for 25%.
But Đang said this is expected to increase to 45% by 2020.
“The 25% rate is low compared to 33% in the Philippines, 60% in Malaysia, 34% in Thailand and 90% in Singapore.”
Meanwhile, the Vietnamese Government is opening the doors with policies to loosen foreign ownership regulations pertaining to both listed and unlisted firms and the conclusion of the TPP and other free trade deals.
Foreign retailers have been buying local companies, finding it the quickest way to enter the market. In 2014 mergers and acquisitions were worth US$4.74 billion, and the figure increased to US$5.2 billion last year.
M&A deals in the retail sector accounted for US$899 million and US$254 million during the two years.
They included the purchase of 49% in electronics chain Nguyễn Kim by Thai group Power Buy for US$100 million.
Japan’s Aeon Co bought 49% of Citimart for US$9.8 million and 30% of Fivimart for US$4 million.
Huynh Phuoc Cuong, director of retail sector at market research firm GfK Vietnam, said the technology products retail marketachieved 22% growth last year.
Mobile phones saw the highest growth of over 29%, followed by electrical cooling items, which achieved 23.6%.
Cuong attributed this to the economic revival, higher average incomes and the increased demand for electrical, electronic home appliances and technology devices like mobile phones and tablets.
The Ho Chi Minh City-listed Mobile World Group is the leader in mobile phone sales with a market share of 30%, followed by FPT with 10%.

 
Illustrative image
Illustrative image
Nguyen Kim has a 12% share of the electrical and electronic appliances market with Điện Máy Xanh of Mobile World Group ranking second with 8%.
The conference was organised by the Ho Chi Minh Stock Exchange and VietinBank Securities Company.
Consumer spending slows down in March
Consumer spending slowed down this month after posting a rise in February which also saw the Tet (Lunar New Year).
According to the General Statistics Office (GSO), purchasing power in March decreased by 3.4% against the previous month.
Vu Manh Ha, the GSO’s economist, said that the slowdown in spending was because consumers had tightened their belts after splurging for the traditional holiday.
Statistics revealed that purchasing power decreased across all sectors. The retail sale of goods and services, which accounted for three thirds of the total retail sale, fell by 1.9% in February while accommodation, restaurants and catering services were down by 13.1%, and travelling services were down 12%.
The weak consumer spending in March dragged the growth rate down in purchasing power in the first quarter of this year.
GSO said that the total retail sale of goods and services reached more than VND859.5 trillion (US$39.9 billion) in the first three months of this year, representing a rise of 9.1% against the same period last year.
If inflation was excluded, the growth rate was 7.9%, lower than the 9.2% growth rate registered in the first quarter of 2015.
According to Ha, consumer spending slowing down in March was partly because of a light increase in prices. The GSO’s statistics revealed last week that the consumer price index (CPI) rose by 1.25% in the first quarter of this year compared to last year’s same period.
Haiphong, Hai Duong and Ho Chi Minh City were among provinces and cities that registered double-digit growth in purchasing power.
The total retail sales of goods and services last year touched VND3.243 trillion, up 9.5% against 2014.
 
Reactions:
Share:
Trending
Most Viewed
Digital platforms team up to boost Vietnamese goods online

Digital platforms team up to boost Vietnamese goods online

Vietnam’s leading e-commerce platforms have joined forces to launch large-scale digital promotions aimed at widening market access and accelerating online consumption of Vietnamese-made goods.

VNPT enters global AI race with new dedicated unit

VNPT enters global AI race with new dedicated unit

Vietnam’s leading telecom group VNPT has launched a dedicated AI company to commercialize Vietnamese-made artificial intelligence products and expand into major international markets.

Vietnam launches AI, semiconductor training centers

Vietnam launches AI, semiconductor training centers

New AI and semiconductor training centers are now open in Vietnam, aiming to boost hi-tech talent, research strength and integration into the global supply chain.

Vietnam explores low-altitude economy as drones reshape agriculture and urban services

Vietnam explores low-altitude economy as drones reshape agriculture and urban services

From farmlands and delivery routes to traffic monitoring and emergency response, unmanned aerial vehicles (UAVs) are rapidly entering Vietnam’s economic life, opening new growth space as cities and provinces accelerate plans for the low-altitude economy.

Vietnam OCOP Festival 2025 honors products as program marks nationwide development milestones

Vietnam OCOP Festival 2025 honors products as program marks nationwide development milestones

The festival aims to promote and honor outstanding OCOP products and producers and to reaffirm Hanoi’s leading role as the country’s “pacesetter” in the One Commune One Product (OCOP) program.

Vietnam posts five-year high FDI disbursement as investor confidence strengthens nationwide 2025

Vietnam posts five-year high FDI disbursement as investor confidence strengthens nationwide 2025

Despite global economic and geopolitical headwinds, foreign capital flows into Vietnam accelerated in 2025, with investment increasingly concentrated in high value-added sectors, highlighting the country’s growing appeal as a stable, long-term destination for investors.

VN-Index set for 2,200-mark next year: JP Morgan

VN-Index set for 2,200-mark next year: JP Morgan

Vietnam’s appeal goes beyond the upgrade, driven by major economic reforms that are lifting business and consumer confidence, as well as improving profit prospects over the next three to five years.

Vietnam to launch smart agriculture innovation center in Lang Son

Vietnam to launch smart agriculture innovation center in Lang Son

The center is expected to bridge gaps in technology testing, connect farmers with researchers and markets and accelerate sustainable, high-tech agricultural development nationwide.