Blacklist needed to block harmful content in Vietnam's advertising industry
To avoid harmful advertising, companies should create a list of "toxic" content on the network (called a "blacklist").
Vietnam's advertising companies need a "blacklist" to block malicious content against the Party and Government to avoid breaking the law and facing severe punishment, according to the Ministry of Information and Communications (MIC).
Businesses should be wary of harmful advertising content. Photo: The Hanoi Times |
The ministry has called on advertisers and brands to seriously strengthen the verification of advertisements on the network, to stop the unregulated spread of advertisements, which leads to the indirect distribution of malicious and illegal content in cyberspace.
In order to ensure brand safety and contribute to the development of a safe and healthy Vietnamese advertising and digital content ecosystem, the MIC has established a list of "verified" content on the network (referred to as the "white list") to support compliance with the Law on Advertising in the Online Environment, and recommended businesses to consider choosing ads from the "white list".
In addition, the ministry has recommended they seriously review the placement of ad installations on the network to prevent ads from being attached to pages, channels, accounts, and malicious and illegal content that violate the law.
The ministry has also assigned the Department of Radio, Television and Electronic Information to be the focal point to add "bad" sites, channels, and accounts, which had been detected by the authorities in the process of reviewing and handling information, then send to advertisers for vigilance.
Other News
- Hanoi's young talents to attend 2024 World Robot Olympiad
- US-Vietnam Digital Workforce Development Program forges new partnerships
- VEX Robotics National Championship finds talents for international competitions
- Hanoi to launch nine more electric bus lines
- Make in Vietnam Awards 2023 recognize 43 outstanding digital products
- Vietnam wins big at World Robot Olympiad
- Vietnamese Government approves national datacenter
- Hanoi committed to start-ups and innovative enterprises development
- Vietnam customs needs to accelerate digital transformation: Deputy PM
- Hanoi gets ready for digital economy growth
Trending
-
Hanoi, a city of music in the making
-
Vietnam news in brief - March 28
-
Hanoi kicks off communication contest on Dien Bien Phu victory
-
French education group Odyssey keen on strengthening cooperation with Hanoi
-
Hanoi, Shanghai strengthen investment cooperation
-
UOB Painting of the Year Award opens doors to the world for Vietnamese artists
-
Grapefruit blossom perfume Hanoi's air
-
MICE tourism: Vietnam's lucrative “golden market” unveiled
-
Vietnam: Sleep Tourism on the rise