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The Ao Dai Fashion Week helps promote Vietnamese culture and picture Fukuoka as a place worth visiting for international tourists.

An ao dai fashion show will be held on January 5, featuring pieces inspired by the designers' hometowns, including those born in Hanoi.

The graceful traditional costumes of Vietnamese women help bridge the gap and make diplomatic receptions cozier.

With the message of love for Ao dai and pride in Vietnamese culture, the Hanoi Tourism Ao Dai Festival has become an annual event aimed at gradually changing the image of Ao Dai from "cultural ambassador" to "tourism ambassador".

The event aimed to promote the image of Hanoi as a millennium-old capital with a rich heritage, heroism, civilization, and modernity.

The 2023 Hanoi Ao Dai Tourism Festival takes place from October 27 to 29, featuring a series of cultural activities to promote the beautiful image of Hanoi and praise the Vietnamese traditional Ao dai.

The annual festival aims to promote tourism in Hanoi, as well as to pay tribute to Vietnamese Ao Dai and the promotion of traditional Vietnamese cultural values.

Hanoi Tourism's Ao Dai (Traditional Long Dress) Festival, as an annual event, will create a brand for the capital's tourism, stimulate travel and attract visitors to the city.

For the first time, the “Ao Dai connecting Hanoi Tourism and Heritage” program is an unforgettable event for Vietnamese and foreign travelers as they ride through local streets in an Autumn morning and discover the unique beauty of Hanoi.

The cultural event aims to highlight the beauty of Vietnam's graceful Ao Dai.

The parade of traditional Japanese and Vietnamese costumes for women aims to celebrate the 50th anniversary of diplomatic relations between the two countries.

The Hanoi Ao Dai Tourism Festival 2022 drew the attention of many Hanoians, domestic and international tourists.

The event also promotes the image of Hanoi as a safe and friendly destination.

A unique ao dai collection inspired by Thang Long Royal Citadel has been introduced in Brunei to promote Vietnamese culture.

Knowhow of a perfect Vietnamese traditional ‘ao dai’ comes to the tailors in Hanoi's suburb village almost naturally, contributing to enhancing the beauty of the Vietnamese women.

The event is part of the national campaign entitled “Ao dai – a Vietnamese Heritage” launched by the Vietnam Women's Union Central Committee to honor the beauty of Vietnamese woman in their traditional costume.