Azerbaijan debuts at ITE HCMC 2025 to boost tourism ties with Vietnam
Azerbaijan’s rich heritage, vibrant hospitality and strategic location open new opportunities for Vietnamese travelers and businesses.
THE HANOI TIMES — Azerbaijan is participating with its own national booth for the first time in history at the International Travel Expo Ho Chi Minh City (ITE HCMC 2025) that opened on September 4, marking an important step in strengthening bilateral relations with Vietnam .
Azerbaijan booth at the International Travel Expo Ho Chi Minh City taking place on September 4-6. Photo: Embassy of Azerbaijan in Hanoi
Azerbaijan’s participation, represented by the Azerbaijan Tourism Board, as well as Absheron Hotel Group, MICE&Travel, and Wonderway Travel, promotes the country’s tourism potential at the event that brings together global tourism leaders, businesses, and government representatives.
In addition, senior officials from the Executive Power of Baku City are attending to further expand cooperation.
Azerbaijan’s debut at ITE HCMC 2025 is an important step in strengthening bilateral relations between Azerbaijan and Vietnam in tourism, business, and cultural exchange. With its rich heritage, dynamic hospitality industry, and strategic location at the crossroads of Europe and Asia, Azerbaijan presents new opportunities for Vietnamese travelers and businesses alike.
The national booth highlights Azerbaijan’s tourism offerings while also creating space for B2B meetings and partnerships.
The participation of Azerbaijani tourism companies alongside government officials reflects the country’s strong commitment to building long-term cooperation with Vietnam and ASEAN partners.
This historic participation at ITE HCMC 2025 is expected to pave the way for new tourism initiatives, business exchanges and cultural projects that will deepen people-to-people ties and strengthen the friendship and strategic partnership between Azerbaijan and Vietnam.
The Hanoi Times introduces you to some famous places and specialties of Azerbaijan.
Heydar Aliyev International Airport in Baku. Photos: Linh Pham/The Hanoi Times
The Philharmonic Garden is one of the historical gardens located in the center of Azerbaijan's capital city of Baku.
Gobustan Rock Art Cultural Landscape, about 60 kilometres southwest of Baku, is UNESCO World Heritage site renowned for its prehistoric rock carvings that date back to between 5,000 and 40,000 years ago.
The Government House of Baku is a grand eleven-story landmark facing the Baku Boulevard and the Caspian sea, a government building housing various state ministries of Azerbaijan.
The National Museum of Azerbaijan Literature, built in 1939, is located near the entrance of Icheri Sheher, not far from the Fountains Square, Baku. It is considered one of the greatest and richest treasuries of Azerbaijani culture.
The Old City of Baku (Icherisheher) is Baku's medieval core, a UNESCO World Heritage Site surrounded by 12th-century walls and brimming with Oriental architecture and history.
Fountains Square, a square in the central part of downtown Baku, named after the many fountains that populate the area.
Baku Book Center is a hidden gem two-story haven for book enthusiasts with mind-blowing architecture and a peaceful atmosphere, offering cozy seating areas, cafe and eclectic offerings beyond books like collectibles and souvenirs.
Cuisine is another highlight of Azerbaijan, with Dolma (one of the oldest national dishes of Azerbaijan with meat stuffed grape leaves, small in size and absolutely delicious), bread, barbecue and soup traditionally cooked, and tea served freshly brewed, hot and strong in crystal glasses.
An Azerbaijani girl serves traditional tea to visitors at the 29th United Nations Climate Change Conference (COP29) held in Baku on November 11-22, 2024.
Azerbaijan is not known for its wonderful natural landscape, specialites and people but world-class events like COP29.
Souvenirs become magnets for visitors to Azerbaijan.
