Exploring Vietnam-Japan untapped tourism potential
Current cooperation projects include training human resources, developing high-end products, preserving heritage, and offering smart tourism solutions.
THE HANOI TIMES — Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2 to showcase their products, exchange market insights, and strengthen cooperation between the two countries.
Vietnamese and Japanese travel businesses exchange tourism information. Photo: VNA
Pham Van Thuy, Deputy Director of the Vietnam National Authority of Tourism, said tourism is a pioneering sector that fosters cultural and people-to-people connections in the robust strategic partnership between Vietnam and Japan.
"Japan is a strategic partner in sustainable tourism development. Current cooperation projects include training human resources, developing high-end products, conserving heritage, and providing smart tourism solutions," Thuy said.
Shikawa Isamu, Japanese Deputy Ambassador to Vietnam, encouraged more Vietnamese travel firms to visit Japan and hoped that the two sides deepen bilateral tourism ties for the goal of attracting two million Vietnamese tourists to Japan by 2030.
In 2019, Vietnam welcomed over 950,000 Japanese visitors. Following the pandemic, the number of visitors from Japan reached nearly 700,000 in 2024 and over 340,000 in the first five months of 2025, marking an 18.3% year-on-year increase.
