First-ever international cafe and tea show in Hanoi filled with distinct aroma
The exhibition floor is buzzed with excitement of over 350 local and international brands, featuring machinery, equipment, ingredients, coffee, tea and pastries in the Food and Beverage (F&B) industry.
THE HANOI TIMES — The Cafe Show & Tea Show Hanoi 2025, the first-ever edition of Vietnam’s leading international Food and Beverage (F&B) exhibition in the capital city, is bringing visitors a space filled with seductive scent.
Running to November 15 at the Vietnam Exposition Center (VEC) in Hanoi's Dong Anh Commune, the exhibition presents a panoramic showcase of global and Vietnamese coffee and tea culture.
An eye-catching tea display space at the Cafe Show & Tea Show Hanoi 2025. Photos: Anh Kiet/The Hanoi Times
“The exhibition space is impressive, with many creative booths. I especially enjoyed the bartending experience area, where baristas demonstrated their professional skills,” Hoang Thi Diep from Hoan Kiem Ward told The Hanoi Times.
Hoang Thi Diep from Hoan Kiem Ward (right) enjoys coffee at the Cafe Show & Tea Show Hanoi 2025.
For the first time, businesses in northern localities can meet leading experts in the coffee and tea industry to share management solutions, exchange trends, access advanced technology and expand cooperation.
Tran Dai Dung, manager of Coffee and Tea Vietnam JSC, exchanges information at the event.
Tran Dai Dung, manager of Coffee and Tea Vietnam JSC, shared with The Hanoi Times: “The Cafe Show & Tea Show Hanoi 2025 connects us with partners from Japan and South Korea. It is the largest trade and investment promotion of the year in the Vietnamese beverage industry, helping us expand our market and find new customers.”
Within the exhibition, professional national bartending competitions will attract over 100 contestants, including the Dalatmilk Vietnam National Latte Art Championship 2025 (VNLC), Vietnam Brewer Cup Championship (VNBrC) and Tea Master Cup Vietnam 2025.
A barista brings impressive performance while competing at Dalatmilk Vietnam National Latte Art Championship 2025.
These competitions aim to select Vietnam’s best representatives for global events organized by the Specialty Coffee Association (SCA). The VNLC 2025 winner will compete at the World Latte Art Championship in San Diego, USA, while the VNBrC champion will go to the World Brewers Cup Championship 2026 in Brussels, Belgium.
The Tea Masters Cup 2025, organized by the Vietnam Tea Association (VITAS), will test young tea artisans on brewing, tasting, tea-and-food pairing and mixology to select talents to represent Vietnam internationally.
Visitors can witness baristas to demonstrate their skills at the show.
"Visitors have the opportunity to experience the unique flavors of Vietnamese coffee, such as Arabica beans of Vietnam’s Central Highlands, Robusta of Buon Ma Thuot," said Dang Duc Duong, a staff of Copen Coffee.
Dang Duc Duong, a staff of Copen Coffee.
“The event is a festival for coffee and tea lovers. Whether you are a professional or new to coffee or tea, the Cafe Show & Tea Show Hanoi 2025 is sure to bring wonderful and memorable experiences,” Duong told The Hanoi Times.
With a vision of connecting cultures through coffee and tea, the exhibition seeks to make tea a universal language of peace, cooperation and sustainable development, creating a platform for cultural exchange, economic collaboration and the celebration of coffee and tea as a shared human heritage.
According to a report by Nestlé Professional, Vietnam is currently the leading country in Robusta coffee production and the second largest coffee exporter in the world.
In the first 10 months of 2025, the country's coffee export turnover reached US$7.41 billion, up 62% on year.
In addition to coffee, the tea industry is also developing strongly, becoming one of the key agricultural products of Vietnam.
More than 100 countries and territories are consuming Vietnamese tea, putting it in the group of five largest tea exporting countries in the world.
With great export potential, the Vietnamese coffee and tea market is opening up opportunities for cooperation and strong development.
At the booth of Vietnamese Tea, graceful tea tells the story of lotus-scented tea making craft - a delicate heritage of Hanoians.
Foreign tourists are also attracted by Vietnamese Tea.
A booth by Nhat Huong, a Vietnamese pastries brand from Ho Chi Minh City, draws numerous visitors at the first Cafe Show & Tea Show.
Employees of Kien Nam Barista, a Vietnamese enterprise in producing and distributing raw materials for the bakery and beverage industry, introduce their products to visitors.
The exhibition, bringing together prestigious coffee and tea brands, attracts thousands of visitors and businesses.
