Hanoi to kick off 2026 tourism season with ‘Get on Hanoi’
The capital city's 2026 tourism season will start with a three-day showcase centered on green growth, new destination launches and more than 80 tourism products, positioning the capital as a sustainable, culture-led hub for domestic and international travelers.
THE HANOI TIMES — Hanoi will kick off its 2026 tourism season with “Hanoi Tourism Welcomes 2026 - Get On Hanoi 2026,” opening a year of green and sustainable growth in line with the country’s shift toward quality-driven development.
Hanoi is advancing a green and sustainable tourism model designed to support local livelihoods. Photo: Nhan Dan Newspaper
The event, themed “Get On Hanoi 2026 – A Green Journey,” will take place from January 30 to February 1 at the Tay Ho Creative Cultural Space in Trinh Cong Son pedestrian street of Hanoi’s Tay Ho Ward.
The program aims to deliver both inspiration and momentum for the year ahead, underscoring the capital’s strategic commitment to responsible tourism development.
The opening program carries particular significance as Hanoi positions tourism growth alongside environmental protection, cultural preservation and community development.
In the next steps of this year’s tourism plan, the capital strengthens links between tourism and nature conservation, safeguards heritage assets, promotes local values and moves toward a more sustainable urban future.
According to Tran Trung Hieu, Deputy Director of the Hanoi Department of Tourism, this program aims to shape Hanoi as a safe, friendly, high-quality and attractive destination where the depth of a thousand-year-old culture converges with the creative vitality of a modern city.
Tourists visit the Red Dao ethnic minority in Hanoi’s Ba Vi Commune to experience traditional herbal treatment. Photo: Kinh te & Do thi Newspaper
A centerpiece of the program will be the opening ceremony and activation ritual for “Get On Hanoi 2026”, alongside the announcement of more than 80 signature tourism products planned for the year.
"These offerings cover green, experiential, creative and community-based tourism for the increasingly diverse expectations of domestic and international visitors," said Hieu.
The city will also formally recognize three new tourist destinations, including the Hanoi Botanical Garden, Thiet Ung Fine Woodcraft Village and the Thuy Lam Tourist Destination.
The newly designated sites highlight ecology, traditional craft villages and community cultural spaces, helping to expand the capital’s tourism map while ensuring that development goes hand in hand with heritage preservation, environmental protection and quality of life.
Beyond the opening ceremony, “Get On Hanoi 2026” is designed as a three-day immersive tourism space featuring exhibitions, destination promotions and cultural showcases.
"The program will spotlight Hanoi’s transformation, introduce emerging tourism trends and offer hands-on experiences in ecotourism, craft villages, heritage sites and community-based travel," Hieu added.
Through “Get On Hanoi 2026,” visitors can experience the vibrant culture of the H’Mong people from Vietnam’s northern mountainous regions. Photo: Tran Khanh/ The Hanoi Times
Key highlights include a 3D mapping performance, “Thang Long Imperial City,” at the Thang Long Imperial Citadel; a night cycling tour through urban spaces; craft village routes along the South Thang Long - Hanoi Heritage Route; and green tourism experiences in suburban districts. Together, these programs aim to present a Hanoi that balances tradition with modernity and openness to global integration.
On January 31, the “Mong New Year on the Streets 2026” will recreate the traditional New Year celebrations of the Mong ethnic group in the capital, featuring rituals, performances, folk games and a special show marking the event’s 10th anniversary.
The event is regarded as a culturally significant activity that honors national identity and strengthens community bonds.
The following day will mark the “Gia Lai Tourism Festival in Hanoi” that promotes the Central Highlands’ tourism image and the National Tourism Year - Gia Lai 2026.
The festival will include exhibitions, regional cuisine, handicraft demonstrations, gong performances, traditional martial arts and photo displays, highlighting the role of regional linkages in tourism development.
With “Get On Hanoi 2026”, Hanoi is setting the tone for a year of green, experience-driven tourism, inviting travelers to rediscover Hanoi as a destination where heritage, creativity and sustainability move forward together.
